home.aspx
 
EVENTS

VideoNuze
VIDEONUZE'S 9TH ANNUAL VIDEO ADVERTISING SUMMIT
May 29-29, 2019
VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week Asia
ADVERTISING WEEK ASIA
May 28-30, 2019
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.

FiveHundred Degrees Studio


We are a customer service company that just happens to make advertising happen. We’re agents of change, not just an ad agency.

RELATED NEWS


As media buyers are calling for more transparency, ad tech seems to be moving toward a self-service model for media spend. Self-service allows media buyers to have their own bidding tool and manage their own data in-house. The most recent ad tech acquisitions show self-service is progressing well in the industry, at least from a consolidation perspective. Ad tech firm Sizmek, which private equity firm Vector Capital owns, agreed to acquire public demand-side platform Rocket Fuel last week for ab...
DIGIDAY
READ MORE

Google has been spotted testing a new design for desktop search results, which features a sticky header and a rounded search bar. A Reddit user noticed the test and started a thread that contains a couple of screenshots. I have not seen the new design in testing myself. Judging by the number of upvotes and replies to the thread, it’s not something most users have seen either. However, one other Reddit user left a comment saying they can see the new design while using Chrome on a Chromebook...
SEARCH ENGINE JOURNAL
READ MORE

Bing is enhancing search results with a new “spotlight” on news topics. The spotlight is designed to give Bing searchers a detailed overview of a news story in a minimum amount of time. This is accomplished by grouping multiple components of a developing news story together at the top of search results when a topic is searched for. A set of criteria called the Bing News PubHub guidelines defines what is considered a high-quality source. In short, it’s based on a combination of ...
SEARCH ENGINE JOURNAL
READ MORE

Responding to the furor over brand safety, Adobe on Thursday said it added Grapeshot to its roster of brand-safety tools for its newly created Adobe Advertising Cloud. Adobe said Grapeshot is its first brand-safety vendor partner since announcing the launch of the Advertising Cloud two weeks ago.Grapeshot makes real-time technology that scans a Web page for objectionable content before an ad is ever shown. Adobe said it’s offering Grapeshot’s filters, along with similar filters provi...
MEDIAPOST
READ MORE

Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, released its fourth annual Digital Bowl Report, evaluating Super Bowl advertisers’ digital marketing efforts. This year, T-Mobile and Avocados from Mexico took first and second place, respectively.

The Digital Bowl Report presents a quantitative look at how brands leveraged social media, SEO, paid search, digital media advertising, and email marketing to support their Super Bo...

HTTPS://WWW.MERKLEINC.COM
READ MORE

One unintended consequence of Facebook’s feed purge is that it may make publishers more vulnerable to ad fraud. With Facebook favoring user content and deprioritizing publishers’ posts in its news feed, publishers will turn to traffic resellers to make up for the clicks they’re losing from Facebook, said independent ad fraud consultant Augustine Fou. The traffic brokers found through online forums and LinkedIn tend to specialize in low-cost traffic that’s of low quality, ...
DIGIDAY
READ MORE

EVENTS

VideoNuze
VIDEONUZE'S 9TH ANNUAL VIDEO ADVERTISING SUMMIT
May 29-29, 2019
VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week Asia
ADVERTISING WEEK ASIA
May 28-30, 2019
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.