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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...

24 Seven Inc.


As a strategic resource for talent management, 24 Seven helps creatively driven global brands identify, recruit and secure game changing talent. Our innovative approach combines global reach, industry expertise and market intelligence to deliver top performers that advance your unique business goals.

RELATED NEWS


Dentsu Aegis Network, headquartered in London, and Merkle Group Inc. (Merkle), headquartered in Maryland, today announced the signing of a definitive agreement to acquire a majority stake in Merkle, a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search. This is a significant strategic combination that will accelerate Merkle’s ability to grow as a global agency and provide exciting new opportunities fo...
MERKLE
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For a $3 billion ad business, with Citibank projecting it to reach $50 billion in the next decade, Amazon is still failing at many of the basics, according to ad buyers, with common complaints around slow and rudimentary tools and dashboards, case studies and robust sales support for buyers. Those with a longer view recall the growing pains of Google and Facebook, taking the pain points in stride, but Amazon’s sheer size causes some ad buyers to simply expect more. As one buyer put it, &ld...
DIGIDAY
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The tourism authority says the Wild Atlantic Way campaign "is aimed at cities with good access to the region". The campaign will include outdoor ads, a month-long partnership with a Classic FM radio show, and digital advertising. Taxis in several cities - including Liverpool, Glasgow, Edinburgh and Manchester - will also be wrapped in 'high impact Wild Atlantic Way imagery'....
NEWSTALK
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Google will again display ‘www’ and ‘m.’ in front of URLs in Chrome’s address bar after the decision to remove them was met with widespread user complaints. For those unaware, when Chrome 69 was released last week it surprised everyone when ‘www’ and ‘m.’ were no longer displayed in the address bar. Apparently, Google thought it was doing users a favor by removing those parts of a URL, but the criticism that followed say otherwise. The main a...
SEARCH ENGINE JOURNAL
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The digital advertising market is expected to reach $335 billion in 2020 from just over $160 billion registered in 2015, according to Statista research. In 2017, the digital ads segment finally toppled TV, gaining a 40% share of the global advertising market.
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With Amazon's site the first stop for so many shoppers, it makes sense to take advantage of its ad offerings. Contributor Andrew Waber shares important landing page optimization practices for those using AMS. Forty percent of Amazon shoppers never scroll past the first page, according to a 2018 Feedvisor study. That’s why, with millions upon millions of products on Amazon, brands are increasingly turning to Amazon Marketing Services (AMS) like Headline Search Ads and Sponsored Products...
MARKETING LAND
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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...