A market research study by AppsFlyer details the ever-growing mobile advertising world, as $38.9 billion was reportedly spent in 2018, with 34% growth expected by 2020, reaching $64.1 billion, globally.
The study attributes the growth to the fact there are more smartphones than ever paired with an ever-growing app catalog. Thus, more paid campaigns have resulted in more ad spend than ever. In North America specifically, 2017 mobile ad spend accounted for $6.5 billion, however, by 2020 tha...
9TO5MAC
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The app advertising market is poised to grow at a rapid pace over the coming years, surging 136% from $27.1 billion in 2017 to $64.1 billion in 2020, according to a new market research study by AppsFlyer, the leading mobile attribution company. The report projects that marketing spend will grow at an average year-over-year rate of 34%. Growth is forecasted to gradually decrease with time as the market matures but will be sustained by substantial increases in media costs and mobile usage, as well...
MARTECH SERIES
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Less than a year from its launch, Apple Search Ads now ranks No. 3 and No. 4 in the universal non-gaming and gaming power rankings, respectively, in AppsFlyer's Performance Index report released this week....
MEDIAPOST
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