My journey from Kathmandu, with few of my agency colleagues, along with my son Nyanik as he had a school break, was filled with anticipation. The very thought of being a part of one of the biggest advertising festivals in the region excited all of us. And of course, Goa, with its pristine beaches and natural beauty never disappoints, as I have been there twice before, to attend the Goafest, and a regular there during my Pune college days. I feel, over the years, the festival ha...
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Madhu Lal (not his real name) is a worried man. Over the years, this producer of advertising films has had to deal with multiple issues from kickbacks, to getting reimbursements without delay from the same ad agencies, who entrust producers like him with the job of executing advertising films. But over the last couple of years, production houses have had to contend with the, relatively newer, elephant in the room – Agency-Owned Production Houses (AOPH). AOPH, ...
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A new client-powered working group has formed to help tackle digital marketing challenges. It’s the next phase in the U7 program launched by video adtech company Unruly late last year.Ten of the world’s largest advertisers are sitting on U7, including Nestlé Unilever, Diageo, P&G, Samsung, American Express, L’Oreal, GSK, Dow Jones and Mars. They are joined by leaders from Wavemaker, Havas, Carat and Publicis Media.The group’s new initiative, called UNext, will ...
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Facebook founder Mark Zuckerberg has announced radical changes to the social media giant’s privacy policies. In a surprise move that Zuckerberg admitted would attract criticism, he revealed Facebook would move towards default auto-encryption for all messaging on its platforms, including Instagram and Messenger. Facebook also owns WhatsApp, which already features end-to-end messaging encryption, and is working on integrating the back-ends of its messaging platforms i...
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The Advertising Association will prioritise tackling "bombardment" in its efforts to turn around a long-term decline in public attitudes to advertising. The industry body today published its report Arresting the decline of public trust in UK advertising, which its president, outgoing Unilever chief marketing officer Keith Weed, launched this morning in a speech at the ISBA conference in London. The problem of bombardment came from the increased media time that has resulted from our hea...
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Netflix has aroused speculation that it could be gearing up to introduce ads after it emerged some viewers have been seeing promos for other content in between episodes. The subscription service admitted that it has been testing skippable promotional videos designed to flag up selected Netflix content that some viewers might like. "We have been looking at ways to insert rich video into our experiences for several years," said a company spokeswoman. "In this particular case, we are...
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Washington Attorney General Bob Ferguson on Monday sued Google and Facebook, saying the companies failed to maintain information about political advertising as required by state law. Washington law requires the companies to maintain information about buyers of political ads, the cost, how they pay for it, and the candidate or ballot measure at issue, according to the lawsuits, filed in King County Superior Court on Monday. The companies also must make that information available to the public upo...
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There's a wealth of female comedy talent out there, so let's tap into it and inject some humour back into our creative output, says Grey London's creative chief. It's 2018 and advertising isn’t quite what it used to be. You can’t call your PA "sugar tits" or hire your talentless son. You can’t have a post-pitch grope in the edit suite or make the occasional racist joke "just for bantz". HR is preventing you from recruiting from your alma mate...
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The line, formerly known as Crossrail, will open in December 2018 and connect Reading and Heathrow in the west with Shenfield and Abbey Wood in the east. The six partners will be offered 12 months of sector-exclusive advertising rights across the line’s stations – which include ten new stations on the central section of the line – and opportunities to partner with TfL on marketing integrations....
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Addressing the issue of business transformation at a media briefing earlier this month, Bérubé said: If there is one thing that has changed it is the technical aspect of marketing. It used to be all about creativity but now a marketer needs to be passionate about technology....
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