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EVENTS

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...

Airpush, Inc


Winner of the DataWeek “Top Innovator in Advertising Data” award and recognized by Forbes as one of America’s “Most Promising Companies”, Airpush is a worldwide leader in digital advertising solutions.

RELATED NEWS


As has been well-publicized in recent months, Facebook, at 2.2 billion users, has become a weapon for political propaganda. There are various elements to this. The first consideration, as noted, reaches - political activist groups know that they can get their messaging in front of the largest concentration of people possible via Facebook and that they can target specific users with messaging designed to appeal to their leanings. But more than that, Facebook's News Feed algorithm actually len...
SOCIAL MEDIA TODAY
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A new research report is published by HTF Market Intelligence on ‘Global Social Networking Advertising Market Insights by Application, Product Type, Competitive Landscape & Regional Forecast 2025’ with 114 pages. An analyst from AdvanceMarketAnalytics team said: “One of the key factors which are trending the market is “Growing fad of social networking and Increasing preference for online buying”. Considering the revolutionary changes occurring in this market, th...
DELHI NEWS TODAY
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According to a Wall Street Journal report from late last month citing analyst Michael Nathanson, Alphabet (GOOG) is likely to be paying ~$30 in content costs for the current lineup of channels on YouTube’s YouTube TV service, which is likelNathanson also stated that if Google added more content to YouTube TV, it would be difficult for YouTube to profit from the service. As a result, according to Nathanson, Google could be targeting the television advertising market with the service.y to be...
MARKET REALIST
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Today, Verizon Media and Microsoft announced a new multi-year global native advertising deal. Through this deal which launches this month, marketers will gain additional access to 20 percent more native inventory through Oath Ad Platforms with high-performing ad formats on Microsoft News/MSN, including exclusive placements. Additionally, the companies have extended their existing relationship, which delivers unrivaled access to brand safe video, display and content marketing solutions across Mic...
VERIZON
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Reddit built a strong foundation for advertisers based on engagement and brand awareness campaigns. Now the company will focus on performance advertising in a new bid type, pay-per-click advertising, which rolls out Wednesday. Advertisers can access the new ad inventory in the Reddit Ads dashboard. The cost-per-click ad type will run across all platforms and devices as promoted posts. The site previously offered Traffic and Conversions campaign objectives using a cost per 1,000 impressions (CPM)...
MEDIAPOST
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Addressing a room of marketing executives at ANA Masters of Marketing, Erik Geisler, director of U.S. agency for Facebook, said his company has been at the forefront of brand safety. “We are selective on content that can be monetized,” he said in an Oct. 4 panel called “Brands in Crisis.” “More third-party verification will come in 2018.”...
DIGIDAY
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EVENTS

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...