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Advertiser Campaign Management
ChannelAdvisor | October 22, 2021
ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions, today announced ChannelAdvisor's multichannel commerce platform now includes solutions for sellers who want to offer in-store pickup within the Amazon Local Selling program. Recently announced at the Amazon Accelerate conference on October 21, Local Selling is currently available to select sellers who can deliver products to customers' homes within local delivery areas and/or offer Buy Onli...
Advertiser Platforms
Business Wire | April 24, 2023
LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today released the findings of a new study that found that gamers are more likely to watch free, ad-supported streaming (FAST) than all CTV owners, with nearly two-thirds of gamers spending at least two hours a week streaming via FASTs. Additionally, gamers subscribe to the most subscription streaming services, at a higher rate than CTV owners, over-indexing on Discovery+, Apple TV+, Peacock and...
thefastmode | January 27, 2020
Xandr, AT&T’s advertising company, has announced the launch of Pause Ads, dynamic ad units designed to create a better experience for consumers across traditional and connected TV channels. These high-value, brand-safe ad formats complement, rather than disrupt, the viewing experience by leveraging the native functionality of the “pause” button, since consumers only see the ads when they take a break from the content they’re watching, said AT&T. Xandr’s Paus...
Ad Tech and Martech
RTB House, Integral Ad Science | October 31, 2022
RTB House, the ad tech platform powered by unique deep learning algorithms, has partnered with Integral Ad Science (IAS), a global leader in digital media quality, to provide brands and agencies with transparent, fraud-free, brand safe advertising with increased measurement efficiencies. The partnership will allow RTB House, which provides marketing solutions for top brands and agencies worldwide, to match advertisers’ brand risk threshold and avoid risky content by activati...
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