Brand safety concerns are having an impact on programmatic buys. According to ad tracker MediaRadar the number of brands running programmatic ads this year from January through July dropped 2% compared to the same period a year ago....
It’s an understatement to say things have changed since I started my career in publishing 34 years ago, and mostly for the right reasons. The industry has moved on and some of those less palatable institutional barriers have been broken down. Yet there are certain industry behaviors that are having a real impact on original content creators, and they are so often borne from preventable consequences.
In many instances, these could be negated through the reapplication of ‘guidin...
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday. A few highlights: Walt Disney World plugs its elaborate "Pandora: The World of Avatar" attraction. The Home Depot says that "stunning doesn't have to be stunningly expensive" to encourage you to do a quick makeo...
As part of our ongoing effort to optimize the accounts and billing experience for our advertisers, Bing Ads will remove the Ad group ID from the available columns of billing statement reports. We’re making this change due to low usage of the column and to better align the reports with your billing statements and invoices. Bing removes Ad group ID column from the Bing Ads billing statement reports. The change takes effect today. Carina Cai, Program Manager at Bing, says this change is &ldqu...
Pinterest introduced its anticipated Search Ads product on Wednesday. Search ads will open up ad inventory across the more than two billion searches that the company says happen on the platform every month. The new offerings include Keyword campaigns and feed-based Shopping campaigns.Barilla, eBay, Garnier and Target have been among the brands testing the new search campaigns.The company says 97 percent of monthly searches are for non-branded queries, giving advertisers an opportunity it sees as...
Buys, holds, and hopes
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Sina announced its first quarter earnings on Tuesday, May 16, reporting a 40% annual increase in net revenues to $278 million. Revenue growth was driven by bot...
NFL broadcasting advertisers are getting nervous about the protests and putting the networks on notice about their discontent. NBC Universal, the parent company of NBC, reports advertisers don't like ...
One of the league's major sponsors is considering pulling the plug on its NFL advertising next year, and, according to Business Insider's Mike Shields, other "brands are threatening to pull ads from N...