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EVENTS

Social Media WA Summit
SOCIAL MEDIA WA SUMMIT
February 20-22, 2019
Social Media WA Summit provides leading case studies exploring strategic planning for driven social media excellence, measuring ROI on social media activity and a look into the next wave of social media platforms. This summit brings together key social media experts to deliver case studies, insights...

Social Media Week Austin
SOCIAL MEDIA WEEK AUSTIN
February 20-22, 2019
Social Media Week Austin (#SMWATX) is designed to empower brands and professionals with a deeper understanding of the tools, strategies and tactics they need to advance themselves and their organizations in the ever-evolving fields of social media and digital marketing.

Anthem Branding


Anthem Branding is an award-winning, boutique promotional products and design agency based in Boulder, Colorado. We design and produce thoughtful and compelling brand solutions to help our clients emotionally connect with their audiences.

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The History of Advertising Trust has received official acknowledgement of its professionalism with a top accreditation award by the National Archives.The award is regarded as the archive "gold standard". Hat has become one of only a handful of independent archives to win the accolade.Richard Powell, Hat’s director, said: "If Hat wants to be the archive of choice for advertising and brands – which it does – this accreditation is very important.



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After seven months of work, the biggest digital advertising companies think they have a solution to the existential threat of consumers blocking online ads. Google, the biggest player in this world, is at the center of the plan, although the company and its partners are keen to present the initiative as a group effort.The Coalition for Better Ads published a list of undesirable online ads earlier this year. Google plans to add a feature to its Chrome web browser that would disable those ads. The...
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As chairman of the Governmental Organization Committee, Sen. Glazer will oversee public records, open meetings laws, alcohol and tobacco sales, gambling, outdoor advertising and emergency services/natural disasters....
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A market research study by AppsFlyer details the ever-growing mobile advertising world, as $38.9 billion was reportedly spent in 2018, with 34% growth expected by 2020, reaching $64.1 billion, globally.
The study attributes the growth to the fact there are more smartphones than ever paired with an ever-growing app catalog. Thus, more paid campaigns have resulted in more ad spend than ever. In North America specifically, 2017 mobile ad spend accounted for $6.5 billion, however, by 2020 tha...

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Recently, I was doing some outreach for a client when one of the sites that I had contacted called me. Usually, a call means one thing – they are going to try and sell me advertising; usually I beg a colleague to ward them off by telling them I’m in a meeting or my line is busy…but this was a site that I was really keen to have my client featured on, so against my better judgement – I took the call....
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First, a bit of background (sorry). Before 1984 and Apple’s “1984,” the Super Bowl ad phenomenon didn’t exist. The much-hailed, sometimes-maligned commercial aired before likes, shares and engagement became important. But the ad went “viral” it was replayed on newscasts around the world for weeks. The spot showed no product, tested terribly and Apple’s board of directors hated it. (Steve Jobs, however, loved it.) Though the ad only aired once, it directl...
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EVENTS

Social Media Week Austin
SOCIAL MEDIA WEEK AUSTIN
February 20-22, 2019
Social Media Week Austin (#SMWATX) is designed to empower brands and professionals with a deeper understanding of the tools, strategies and tactics they need to advance themselves and their organizations in the ever-evolving fields of social media and digital marketing.

Social Media WA Summit
SOCIAL MEDIA WA SUMMIT
February 20-22, 2019
Social Media WA Summit provides leading case studies exploring strategic planning for driven social media excellence, measuring ROI on social media activity and a look into the next wave of social media platforms. This summit brings together key social media experts to deliver case studies, insights...