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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...

Anthem Branding


Anthem Branding is an award-winning, boutique promotional products and design agency based in Boulder, Colorado. We design and produce thoughtful and compelling brand solutions to help our clients emotionally connect with their audiences.

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Brand safety concerns are having an impact on programmatic buys. According to ad tracker MediaRadar the number of brands running programmatic ads this year from January through July dropped 2% compared to the same period a year ago....
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It’s an understatement to say things have changed since I started my career in publishing 34 years ago, and mostly for the right reasons. The industry has moved on and some of those less palatable institutional barriers have been broken down. Yet there are certain industry behaviors that are having a real impact on original content creators, and they are so often borne from preventable consequences.
In many instances, these could be negated through the reapplication of ‘guidin...

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday. A few highlights: Walt Disney World plugs its elaborate "Pandora: The World of Avatar" attraction. The Home Depot says that "stunning doesn't have to be stunningly expensive" to encourage you to do a quick makeo...
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As part of our ongoing effort to optimize the accounts and billing experience for our advertisers, Bing Ads will remove the Ad group ID from the available columns of billing statement reports. We’re making this change due to low usage of the column and to better align the reports with your billing statements and invoices. Bing removes Ad group ID column from the Bing Ads billing statement reports. The change takes effect today. Carina Cai, Program Manager at Bing, says this change is &ldqu...
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Pinterest introduced its anticipated Search Ads product on Wednesday. Search ads will open up ad inventory across the more than two billion searches that the company says happen on the platform every month. The new offerings include Keyword campaigns and feed-based Shopping campaigns.Barilla, eBay, Garnier and Target have been among the brands testing the new search campaigns.The company says 97 percent of monthly searches are for non-branded queries, giving advertisers an opportunity it sees as...
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Great Speculations
Buys, holds, and hopes 

Opinions expressed by Forbes Contributors are their own.
Trefis TeamTrefis Team, Contributor

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Sina announced its first quarter earnings on Tuesday, May 16, reporting a 40% annual increase in net revenues to $278 million. Revenue growth was driven by bot...

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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...