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EVENTS

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...

Alexander Mann Solutions


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RELATED NEWS


Brands in India are changing the way they advertise. Are we soon going to say goodbye to big banner ads?A shift from outdoor advertising to native ads is worth noting as a big change is taking place in the parlance of advertising today.Until now, most of us were only aware of the display ads, social ads, or video ads published on the digital interfaces. But with the increasing reach and penetration of internet, the scope and diversity of online advertising has gained a robust momentum....
ENTREPRENEUR
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The Digiday Content Marketing Summit is coming up next month in Vail, Colorado, and we’re opening up a limited number of complimentary passes for content marketers from brands. Interested? Long gone are the days when Instagram co-founder Kevin Systrom vetted every ad on the platform. Now, ads for fake shoes, clothes, electronics and even real estate are proliferating on Instagram. What makes these ads even more egregious is that some of them, like one claiming to sell Adidas’ Yeezy s...
DIGIDAY
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YouTube’s bad-content problem hasn’t gone away, but as the heat turns up on Facebook for data breaches, the spread of misinformation and Russian meddling in the 2016 U.S. presidential election, some say the Google-owned video platform has been overlooked. YouTube’s problem with offensive content persists even after its “adpocalypse” last year that revealed bad actors monetizing hateful messages and lewd videos aimed at children, and people posting pedophilic comment...
DIGIDAY
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ITV Plc Chief Executive Officer Adam Crozier is stepping down after seven years, as the U.K. broadcaster shakes up its executive ranks amid a Brexit-derived advertising slowdown.Crozier will leave on June 30 and a successor will be announced “in due course,” ITV said in a statement Wednesday. Finance Director Ian Griffiths will take on the added role of chief operating officer, and Chairman Peter Bazalgette will be executive chairman during the search....
BLOOMBERG.COM
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Online traffic has consistently migrated away from desktop toward mobile phones and tablets, with headsets and wearables beginning to enter the picture as well. With this change in content consumption, advertisers are desperate for standards and guidance to make sure their ads show up reliably across all of these screens. Unfortunately, the majority of guidelines and specs are more than two years old, with amendments made on the fly in an attempt to maintain pace with the digital evolution....
MEDIAPOST
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LA-based The Marketing Agency Worldwide has launched a new, low-cost marketing research service. The 4-step process begins with a “Briefing Doc” the client completes to specify the parameters, goals and expectations of the project. The Marketing Agency then responds with a proposal that defines the research methodology, and what the client can expect to receive including the research data, and the analysis and strategic recommendations....
MEDIAPOST
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EVENTS

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...