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EVENTS

The Social Media Marketing Conference
THE SOCIAL MEDIA MARKETING CONFERENCE
December 18-18, 2018
The Social Media Marketing Conference is a platform to learn how to make social media connections to your business, new tools and new ways to grow your business you may not have thought of, the most common mistakes being made spot them on the horizon and take a detour, and how to define your strateg...

Digital Marketing
DIGITAL MARKETING
December 04-18, 2018
Digital marketing allows businesses to connect with customers like never before. With an estimated 3.2 billion active social media users worldwide, businesses can’t afford to miss out on opportunities to engage with customers in the digital world. Learn how to select the right marketing strate...

Alexander Mann Solutions


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Since the presidential election, hundreds of companies have decided to block their advertisements from running on Breitbart News, the alt-right website closely tied to President Trump’s administration. But several of those brands, from the Nordstrom department store chain to small start-ups, have appeared on the site anyway, another example of how little control companies often have over where their ads are seen online....
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In its new advertising during the Oscars telecast on Sunday, Cadillac veered from the pioneering path it has carved during this event over the last couple of years onto a road that's become increasingly traversed: political commentary."Carry" is only one of four TV commercials Cadillac aired during its third consecutive year of a marketing partnership with Hollywood's biggest night. The other ads spoke to the brand's future design direction, innovation past and future, and ...
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Facebook has dominated the social network scene worldwide, which makes it no surprise that the platform has become a rich source for advertising. In a span of just four years, Facebook ad revenue jumped from under $2 billion in 2010 to $26.8 billion in 2016, according to Statista.What makes advertising through Facebook so effective is the unique ability to target incredibly specific demographics. This specificity allows businesses to get their message to the right audiences, by pinpointing speci...
BUSINESS 2 COMMUNITY
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Programmatic ad spending has started to recover a month after the arrival of the General Data Protection Regulation caused it to nosedive. Advertisers’ panic toward the EU privacy law has turned to pragmatism. Some clients cut programmatic buys by anywhere from 20 to 50 percent in the days after GDPR took effect May 25, several media buyers said on condition of anonymity. A month in, spending has somewhat recovered to pre-GDPR enforcement levels. Now, brands are spending around 30 percent ...

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Marketo has acquired performance management software Bizible, the company announced Monday at its annual conference, the Marketing Nation Summit. The merger brings together two companies that are well-known in the industry for the services they provide. Marketo is an enterprise-level marketing automation provider, and Bizible is known for its ability to provide attribution for conversions across channels. It’s the largest acquisition in Marketo history. The company says that though it curr...
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Some say that having access to data is like shining a light on the dark corners of a business: The cockroaches scurry and the flowers bloom. In other words, data lets the C-suite know which investments are working and which are not. In the marketing and public relations realms, data has given companies the ability to craft paid advertising that works for different customer sets, but the crucial “word-of-mouth” factor has remained largely untouched....
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EVENTS

The Social Media Marketing Conference
THE SOCIAL MEDIA MARKETING CONFERENCE
December 18-18, 2018
The Social Media Marketing Conference is a platform to learn how to make social media connections to your business, new tools and new ways to grow your business you may not have thought of, the most common mistakes being made spot them on the horizon and take a detour, and how to define your strateg...

Digital Marketing
DIGITAL MARKETING
December 04-18, 2018
Digital marketing allows businesses to connect with customers like never before. With an estimated 3.2 billion active social media users worldwide, businesses can’t afford to miss out on opportunities to engage with customers in the digital world. Learn how to select the right marketing strate...