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EVENTS

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...

alternative agency


We are Alternative, a digital marketing and advertising agency Fueled by Innovation, Steadfast by Metrics, and Definitive by Results. We understand your business from the ground up and through our umbrella of diverse digital services, we optimize your digital marketing performance, to deliver the ROI you expect.

RELATED NEWS


Instagram is reportedly building a new app exclusively for shopping. The Verge says, according to its sources, the new app might be called IG Shopping. Users will be able to view products from brands they follow on the main Instagram app and make purchases directly within IG Shopping. Instagram has declined to comment on this new app, but The Verge says it has two sources that have corroborated this story. With that said, details are limited at this point. It’s not known when the app might...
SEARCH ENGINE JOURNAL
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Facebook is now allowing all developers to create games for Instant Games, its HTML5 cross-platform gaming service, which allows users to play games on News Feed and Messenger without downloading additional applications or programs. Instant Games originally launched in closed beta in 30 countries in November 2016, and it rolled out to all Messenger users in May 2017. As part of this launch, Facebook’s Ads API (application-programming interface) is also now available for all developers, all...
ADWEEK
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There are two adages in life “Timing is everything.” and “Location, location, location.”  The Targeted TV specialist Centriply, announced its new updated martech platform, TangoGEO2.0 taps into both. Creating common ground for media by combining the many layers of TV and digital video impressions. Achieving unmatched scale by using the impact of broadcast, the reach of cable and the performance of OTT/Addressable to support each other for planning and buying airtime....
MARTECH SERIES
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When the world's biggest spender on marketing warns that online advertising is broken and ineffective, people from Madison Avenue to Silicon Valley should listen.In a recent speech, Marc Pritchard, chief brand officer at Procter & Gamble Co., called for sweeping changes in how technology companies such as Facebook Inc. and Google operate, as well as to the opaque billing practices of ad agencies like WPP Plc and Omnicom Group Inc. He laid out a five-point plan on how to fix things and is...
BLOOMBERG.COM
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EE is promoting a high-end service in its latest spot, which features Kevin Bacon as a first class air steward who upgrades customers to tell them about an offer for free Apple Music for six months.

The network is offering all pay monthly mobile handset and SIM-only customers the option to sign up to the music streaming app at no cost, inclusive of the data used for the app. In the ad created by Saatchi & Saatchi London Bacon takes passengers boarding a flight into EE class, a...

CAMPAIGN LIVE
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Google released responsive ads in July and announced cross-device remarketing, display location extensions and store visits in late September. Columnist and Googler Matt Lawson answers the top questions we’ve received on these features....
MARKETINGLAND
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EVENTS

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...