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EVENTS

VideoNuze
VIDEONUZE'S 9TH ANNUAL VIDEO ADVERTISING SUMMIT
May 29-29, 2019
VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week Asia
ADVERTISING WEEK ASIA
May 28-30, 2019
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.


Hawthorne, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With over 30 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns. Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand's customers, and even drive consumer response to key retail outlets or corporate locations.

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Google is partnering with Automattic/WordPress to develop a low-cost system specifically designed for publishing local news. In an announcement, Google says it has invested 1.2 million into creating the Newspeak platform. Development on Newspeak begins in the coming weeks and will be available to publishers worldwide later this year. Newspeak is being developed in an effort to help journalists do more of what they do best-covering news. Publishers on Newspeak will have access to all plugins crea...
SEARCH ENGINE JOURNAL
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Running a small business requires effort, time, money, and many other things. You also need to take advantage of the plethora of tools that exist in order to succeed. Some of these tools are tangible and some are concepts that will strengthen you and your business. Here are five ways to keep your business growing. While it may feel like a challenge it’s in your best interest to keep a flexible mindset. A business that has flexibility is better equipped to navigate through hard times than o...
BUSINESS 2 COMMUNITY
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Messaging is the center of mobile, and Facebook wants ads in front of all those eyes. After seeing “promising results from Australia and Thailand,” Facebook Messenger is expandingits display ad beta test that lets businesses buy space between your chat threads. Later this month, a small percentage of users will start seeing ads in the Messenger app’s home tab. Facebook tells TechCrunch that where these ads appear in the inbox “depends on how many threads a user has, the s...
TECHCRUNCH
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Snapchat has been testing a design toolkit called Lens Studio for a while, and on Dec. 14, it finally made it available to every advertiser so they can create lenses on their own, instead of going through a manual process with the Snapchat team. This move fits Snapchat’s overall ad strategy of making its inventory programmatic. Lens Studio includes templates and guides to help advertisers of varying experience create both standard lenses and more advanced augmented reality 3-D objects and ...
DIGIDAY
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Phillipson announced last July he would step down after 12 years in the role, saying he planned to stay involved in the media industry in advisory and non-executive roles.Mew has worked at the IAB for eight years, joining as its first head of mobile, before becoming director of mobile and operations, which involved merging mobile into the core part of the business. He was promoted to chief operating officer in September 2014.Before joining the IAB, he held marketing roles at ITV, Freeserve/Wanad...
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EVENTS

VideoNuze
VIDEONUZE'S 9TH ANNUAL VIDEO ADVERTISING SUMMIT
May 29-29, 2019
VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week Asia
ADVERTISING WEEK ASIA
May 28-30, 2019
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.