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EVENTS

Digital Marketing
DIGITAL MARKETING
December 04-18, 2018
Digital marketing allows businesses to connect with customers like never before. With an estimated 3.2 billion active social media users worldwide, businesses can’t afford to miss out on opportunities to engage with customers in the digital world. Learn how to select the right marketing strate...

20th International Conference on Advertising Management
20TH INTERNATIONAL CONFERENCE ON ADVERTISING MANAGEMENT
December 17-18, 2018
The ICAM 2018: 20th International Conference on Advertising Management aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Advertising Management. It also provides a premier interdiscipli...

Affiliate Marketing Dynamics


With decades of experience in digital marketing, we have seen countless dollars spent across channels that are either so saturated or so expensive that they rarely drive results. At Affiliate Marketing Dynamics (AMDX) our mission is simple, to leverage Affiliate Marketing in order to drive the revenue and qualified leads that our clients require in a fully-controllable environment.

RELATED NEWS


This article is by Charles R. Taylor, John A. Murphy Professor of Marketing, Villanova School of Business.The Super Bowl is a microcosm for observing how marketers are reacting to societal shifts that underscore the need for frequent, realistic, and diverse portrayals of minority groups. With that in mind, I recently asked my students to undertake an assignment in which they assessed diversity in Super Bowl advertising over the past five years.What they found was that recent Super Bowl ads are s...
FORBES
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Digital video and mobile are continuing their ascent as preferred online advertising channels for Australian brands, chalking up 43.8 per cent and 56.6 per cent year-on-year growth respectively, IAB’s latest research has found. According to the latest Interactive Advertising Bureau (IAB) Australia and PricewaterhouseCoopers Online Advertising Expenditure Report, total local online advertising spend reached $1.88 billion in the three months to 30 September, a 3.7 per cent gain quarter-on-qu...
CMO
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John Lewis, the upmarket retailer best known for its tear-jerking Christmas ads, has become an unlikely flag-bearer in the gender equality movement. The favorite department store of the British middle classes has created a gender-neutral children's clothing department, and in so doing is attracting the kind of controversy that it has spent the last 150 years trying to avoid....
ADAGE INDIA
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Pinterest has updated its chronological feed with a redesign as well as an easier way to visit publishers’ web pages. These updates can be found in the ‘Following’ tab, introduced earlier this year, which only contains pins from accounts that a user has chosen to follow. By comparison, the main Pinterest feed contains a mix of pins from followed accounts as well as algorithmic recommendations. Pinterest’s ‘Following” tab is now displayed in a single pin format...
SEARCH ENGINE JOURNAL
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Google appears to have extended the length of titles in search results snippets, according to a recent report. RankRanger‘s tracking tools show the average length of page titles in search results has increased from 55 characters to 83 characters on average (at the time of this writing). Here is RankRanger’s original tweet from earlier in the week, although the average length of page titles has increased even further since then. As you can see in the graph below, this is an increase t...
SEARCH ENGINE JOURNAL
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With publishers realizing that they can no longer be wholly dependent on ads for their revenue, Purch is getting more serious about selling proprietary technology to other publishers. Purch a commerce-focused publisher that owns tech and product review sites such as Tom’s Guide, Top Ten Reviews and Live Science is profitable. It makes about $120 million a year in revenue, with about 20 percent coming from ad tech products that it licenses to 25 publisher clients, said Purch CRO Mike Kisseb...
DIGIDAY
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EVENTS

Digital Marketing
DIGITAL MARKETING
December 04-18, 2018
Digital marketing allows businesses to connect with customers like never before. With an estimated 3.2 billion active social media users worldwide, businesses can’t afford to miss out on opportunities to engage with customers in the digital world. Learn how to select the right marketing strate...

The Social Media Marketing Conference
THE SOCIAL MEDIA MARKETING CONFERENCE
December 18-18, 2018
The Social Media Marketing Conference is a platform to learn how to make social media connections to your business, new tools and new ways to grow your business you may not have thought of, the most common mistakes being made spot them on the horizon and take a detour, and how to define your strateg...