90octane

Ad Tech and Martech

PR Newswire | May 31, 2023

Fetch, America's No. 1 rewards app and leading consumer-engagement platform, today announced the appointment of two accomplished executives to its leadership team who will head up sales initiatives and partner product-innovation efforts. Robin Wheeler joins Fetch as its new Chief Revenue Officer, while Jeff Lau assumes the role of Senior Vice President of Partnerships and Go-To-Market Operations. "Robin and Jeff are some of the best and brightest minds that the adtech w...

Display Advertising

Pearl Media, Seaport Capital, Lure | May 02, 2022

Montclair-based Pearl Media partnered with Seaport Capital and acquired New York-based Lure Outdoor. With this acquisition, Lure outdoor has earned the reputation of a premier street-level Out of Home Media company in the US. Seaport Capital indulges in lower-middle markets and primarily invests in communication infrastructure and services, business and information services and media companies. LURE Outdoor's out-of-home (OOH) portfolio includes over 120 high-profile street-le...

Advertiser Campaign Management

Reddit | June 28, 2022

In its first-ever U.S TV campaign, Reddit highlights the concept of finding and connecting with people with niche interests. The TV ad, directed by Pete Marquis, shows people sharing ideas that draw blank stares or unhelpful responses from those around them. A man muses over a shower thought to his partner, who simply walks away; a woman worries about her dying plant, so her roomie coldly suggests she “get a new one”; a cosplayer gets called a “role player” by his signifi...

Programmatic Advertising

MediaGo, Baidu Global | September 21, 2022

Baidu’s Global Business Unit will be attending DMEXCO 2022 to demonstrate recent technological and service updates of MediaGo, an AI-integrated marketing platform that provides global cross-media integrated marketing solutions, including programmatic advertising, advertising reselling, and AI-backed recommendations for more than 10,000 companies. “We are excited that in-person conferences are back, and we are able to meet with our European partners and di...