Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it will host a webinar titled, Seven Strategies for Driving TV Tune-in on October 4, 2016 at 2 PM EST. Merkle presenters Andy Fisher, chief analytics officer and Matt Naeger, SVP, client partner, will define and detail how television networks are making a crucial shift from brand marketing to direct-response approaches for driving TV tune-in, with audience measurement across devices...
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There is backlash against major publishers and networks --Led by P&G Chief Brand Officer Marc Pritchard, major advertisers like GE and JP Morgan Chase have been reexamining their digital display advertising spend and threatening to cut significant dollars out as they pressure companies like Google and Facebook to provide more transparency and ultimately more standardization into their ad reporting. Forrester released new research on the backlash of these ad networks -- including Google and F...
FORBES
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The year was 1973, and this spot a kinda-wow-kinda-now beacon of hope and rising feminism stands in stark contrast to this complicated harassment-outing moment in our culture. In the early '70s, women's lib was blossoming. Mary Tyler Moore played unmarried TV producer Mary Richards, famously opening her TV show by throwing her beret in the air. That iconic gesture, now baked into the fabric of America, suggested to fellow single "career" girls in the city that the sky was the l...
ADAGE INDIA
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As someone who began his career in advertising, I know one shouldn’t read too much into ad campaigns. Still, I can’t resist commenting on the latest advertising campaign for Vodafone India, the one the company is airing during the Indian Premier League (IPL) – yes, the popular Twenty20 cricket league has become significant enough for companies to launch special ad campaigns around it. Readers who’ve been watching IPL know what I am referring to; the series of ads featurin...
HINDUSTAN TIMES
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Google will reportedly debut a built-in ad blocking feature for its Chrome browser next year, and now we have the first concrete look at this addition to the web navigation software in action. In Chrome’s pre-release Canary app for Android, which previews and tests features coming later to the stable version, there is now a feature that allows users to toggle a built-in blocker for sites with intrusive advertising....
TECHCRUNCH
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A week after Facebook Inc. stunned investors by saying its revenue growth would decline by a high-single-digit percentage for the rest of the year, the company announced that its WhatsApp unit will start to make money. Bought for $19 billion excluding debt in 2014, WhatsApp had not materially contributed to Facebook’s top or bottom line until Wednesday, when it began to charge large businesses the likes of Uber Technologies Inc. or Singapore Airlines Ltd C6L, -1.12% to deliver WhatsA...
MARKETWATCH
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