As part of our ongoing effort to optimize the accounts and billing experience for our advertisers, Bing Ads will remove the Ad group ID from the available columns of billing statement reports. We’re making this change due to low usage of the column and to better align the reports with your billing statements and invoices. Bing removes Ad group ID column from the Bing Ads billing statement reports. The change takes effect today. Carina Cai, Program Manager at Bing, says this change is &ldqu...
PPC LAND
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Tim Wu does not even mention Donald Trump in The Attention Merchants, his investigation into how advertisers, the media and technology industries get inside our heads. Yet he could hardly have chosen a better time to publish a history of attention-grabbing than the year in which a reality-TV star and infamous tweeter was elected as US president....
FT
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Facebook, under criticism for its business practices, seems to be branching off into other industries including medicine. Case in point is a partnership with NYU School of Medicine’s Department of Radiology to develop artificial intelligence (AI) tools to improve how fast MRIs can be performed. Currently, a simple scan of a knee can take up to a half hour to perform. This is compared to only a few minutes, or even seconds, for X-rays and CT scanners. Part of the problem is the enormous amo...
MEDGADGET
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No one likes being stalked around the internet by ads for something they once looked at or have previously bought. And Apple has noticed this so it’s adding an ad tracker blocker for its Safari web browser as part of a series of updates of its desktop OS.“It’s not about blocking ads, the web behaves as it always did, but your privacy is protected,” he added....
TECHCRUNCH
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Could user profiles and better personalization features be coming to Amazon’s Prime Video app at long last? The company’s new Amazon Studios head Jennifer Salke just teased that a major upgrade to Amazon’s streaming video app is in the works – and she already has it running on a phone in her office, she said. The exec was speaking at the Television Critics Association’s summer press tour in L.A., according to reports from AdWeek [paywall], TheWrap, and Deadlin...
TECHCRUNCH
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When Facebook CEO Mark Zuckerberg announced in January that the site’s News Feed algorithm would further emphasize posts from friends and family, publishers that hadn’t diversified across many platforms faced a reckoning. Publishers like Little Things, despite testing its content on other platforms, found that Facebook was the best place to reach its site’s core audience of women over 30 in middle America. The site shuttered following the algorithm change because Little Things ...
ADWEEK
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