In an exclusive guest post for ClickZ, Stuart Last, COO at audioBoom, explains who is listening to podcasts, what they are buying, and how brands can capitalize on this behavior.We’re in the midst of a podcast renaissance, marked by new shows about everything from true crime to improvisational comedy. In fact, 67 million people listen to at least one podcast per month, according to research. And the number of listeners is growing.Yet, many advertisers are still hesitant to make the leap fr...
CLICKZ
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There’s been a chicken or egg sort of debate involving EVs – is there a lack of demand because not enough models are on sale, or are automakers limiting availability due to lack of demand? Well, whether consumers aren’t demanding EVs, or whether consumers actually want EVs but there aren’t enough models to choose from, one thing seems clear: EVs aren’t advertised as heavily as conventional gas-powered cars, trucks and SUVs....
HYBRIDCARS
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The latest wave of the IAB UK’s Ad Blocking Report, conducted online by YouGov, reveals that 22% of British adults online are currently using ad blocking software – a rise from 18% in October. View the research here Rise from 18% to 22% of British adults online using ad blockers Over half using ad blocking software would turn it off to access content they want Industry committed to developing better advertising experience through IAB LEAN principles Nearly two-thirds have been ...
IAB UK
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Financial services brands are overhauling their marketing strategies, going from functional to emotional by showing off their quirky history or their efforts to make the world a slightly better place.Santander is the latest to change approach. It has turned to user-generated content to launch a campaign that it hopes can speak to customers in a more authentic way than could be achieved with a glossy, highly polished campaign. The new campaign, which was created in partnership with WCRS, also rep...
MARKETING WEEK
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Hillary Clinton is being trolled by the hashtag #DraftOurDaughters, with fake advertisements taking her hawkish foreign policy to extremes. The hashtag trended on Twitter, with many getting riled up into joining a fake war.
The Democratic presidential candidate did say in the past that she supports all-inclusive draft. A measure allowing women to join the US Selective Service System was approved by the Senate this summer, but was removed from the final text of the NDAA military appropriat...
RT.COM
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Once again Hindustan Lever is the Top Advertiser this week with 127886 insertions, Reckitt Benckiser (India) took the second position with 55715 insertions this week. Among other top five advertisers in week 21 of BARC are Cadburys India (27410), Brooke Bond Lipton India (22274) and Patanjali Ayurved (22148). The ranking is based on the number of ad insertions from Saturday, Saturday, 20th May 2017 to Friday, 26th May 2017....
ADAGE INDIA
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