Over The Top SEO

PATTISON | February 19, 2020

PATTISON Outdoor Advertising, Canada’s largest Out-of-Home advertising provider today announces it is merging its Digital division, Onestop, the leader in Canadian place-based Digital Out-of-Home, under the title brand. The move unites the divisions’ excellence in Digital Innovation and Operations, along with its premium Digital Networks in downtown cores across key markets, with the scale of PATTISON Outdoors’ national product portfolio and market-leadership. The move will foc...

Ad Tech and Martech

RTB House, Integral Ad Science | October 31, 2022

RTB House, the ad tech platform powered by unique deep learning algorithms, has partnered with Integral Ad Science (IAS), a global leader in digital media quality, to provide brands and agencies with transparent, fraud-free, brand safe advertising with increased measurement efficiencies. The partnership will allow RTB House, which provides marketing solutions for top brands and agencies worldwide, to match advertisers’ brand risk threshold and avoid risky content by activati...

Ad Networks

Billups | February 22, 2022

Billups, the largest privately held out-of-home (OOH) technology and managed services company in the U.S., has acquired the assets of Outchart, a full-stack software provider for the digital out-of-home marketplace. The acquisition follows Billups' recent purchases of Ads on Top in 2022 and MacDonald Media in 2020. The company's growing footprint now covers 19 U.S. and five European markets with over 120 employees. Together, Billups and Outchart will work to deliver on the...

theverge | February 24, 2020

Uber inked a deal to place ads on the roof of some of its vehicles, in a move that will likely generate some new revenue for the notorious cash-burning company and comparisons to Uber’s original adversary, the old-school taxi industry. Adweek is reporting that Uber struck a deal with out-of-home ad-tech company Adomni that will introduce ads to some of its vehicles in three cities starting April 1st. While Uber drivers could place ad displays on top of their vehicles through third-party co...