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EVENTS

20th International Conference on Advertising Management
20TH INTERNATIONAL CONFERENCE ON ADVERTISING MANAGEMENT
December 17-18, 2018
The ICAM 2018: 20th International Conference on Advertising Management aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Advertising Management. It also provides a premier interdiscipli...

The Social Media Marketing Conference
THE SOCIAL MEDIA MARKETING CONFERENCE
December 18-18, 2018
The Social Media Marketing Conference is a platform to learn how to make social media connections to your business, new tools and new ways to grow your business you may not have thought of, the most common mistakes being made spot them on the horizon and take a detour, and how to define your strateg...

Aberdeen Group


Aberdeen Group is a technology and services company that helps tech sales and marketing executives distill smart data science into actionable moments. We help companies win through our unique targeting capabilities (using the CI Technology Data Set), advanced analytics using our own innovative proprietary and public data sources, and our original and research based content engine.

RELATED NEWS


Not every life-saving ad campaign has to rely on complicated new technology or emotional pleas for awareness. In this case, all it took was a piece of paper. Grey Group Poland recently brought together the nation’s largest retailers and the Polish National Fire Department to distribute a flier that looked like almost any other ad you might find in your mail or newspaper. But the difference was in how Poles were told to use it. Instructions on the leaflet took up only part of the ad page an...
ADWEEK
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The media buying arms of the world's largest advertising holding companies have released their ad spend forecasts for the coming year. Variety reported on the estimates from WPP’s GroupM and Interpublic Group’s Magna Global, while Reuters outlined the forecast from Publicis-owned Zenith Optimedia...
BUSINESSINSIDER
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Facebook is no stranger to controversy, and the social network found itself in the spotlight again last month when a report found that brands could use a Facebook ad-targeting feature called “ethnic affinities” to exclude users of a specific race from seeing certain ads. While Facebook has argued that the tool is designed to give brands a way to “reach multicultural audiences with more relevant advertising,” that isn’t necessarily how the tool will be used....
HTTP://VENTUREBEAT.COM
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With the announcement of the phased launch of digital measurement services by Broadcast Audience Research Council (Barc) India, the spotlight is back on digital media. Will the tug of war between digital firms and television broadcasters end or accelerate once Barc starts rolling out its digital measurement metrics?...
LIVEMINT
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Digital has been a buzzword in the advertising fraternity for some time now. A fair portion of ad spend is being attributed to digital advertising, but is it being channelled in the right direction to get the best return on investment (ROI)? When advertisers put all their focus on getting the most eyeballs for their ad spend, often through programmatic buying, they get a false sense of ROI. Online advertising includes both advertising on credible sites and on questionable sites and it is importa...
BIZCOMMUNITY
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"We've heard from people that engaging with public figures, non-profits, publishers, and businesses in a more intimate setting can be meaningful. We previously launched the ability for Pages to start Facebook Groups so that they can engage with their communities. We are now testing the ability for Pages to join existing Facebook Groups as well.”  The new option was spotted by Facebook marketing expert Mari Smith (and shared by Matt Navarra), and it could be another way for bu...
SOCIAL MEDIA TODAY
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EVENTS

The Social Media Marketing Conference
THE SOCIAL MEDIA MARKETING CONFERENCE
December 18-18, 2018
The Social Media Marketing Conference is a platform to learn how to make social media connections to your business, new tools and new ways to grow your business you may not have thought of, the most common mistakes being made spot them on the horizon and take a detour, and how to define your strateg...

Digital Marketing
DIGITAL MARKETING
December 04-18, 2018
Digital marketing allows businesses to connect with customers like never before. With an estimated 3.2 billion active social media users worldwide, businesses can’t afford to miss out on opportunities to engage with customers in the digital world. Learn how to select the right marketing strate...