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EVENTS

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...

Aberdeen Group


Aberdeen Group is a technology and services company that helps tech sales and marketing executives distill smart data science into actionable moments. We help companies win through our unique targeting capabilities (using the CI Technology Data Set), advanced analytics using our own innovative proprietary and public data sources, and our original and research based content engine.

RELATED NEWS


Alcohol advertisers Bacardi and Pernod Ricard’s Beefeater are abandoning Twitter. More than 4 in 10 (42 percent) of the top 100 major spirits and liqueur accounts on Twitter have not posted at all within the past month, according to a study from drinks specialist marketing agency YesMore Agency. Almost a third (32 percent) of the advertisers surveyed have not posted within the past three months, while a fifth (21 percent) have not posted in a year or more, according to the report. A quick ...
DIGIDAY
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Brokerages expect Lamar Advertising Co (NASDAQ: LAMR) to announce sales of $420.65 million for the current fiscal quarter, according to Zacks Investment Research. Two analysts have made estimates for Lamar Advertising’s earnings. The highest sales estimate is $420.79 million and the lowest is $420.50 million. Lamar Advertising reported sales of $398.48 million during the same quarter last year, which indicates a positive year over year growth rate of 5.6%. The business is expected to issue...
DAKOTA FINANCIAL NEWS
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The tragic death of a 21-year old student who used a search engine to look for last-resort medical treatment for his terminal cancer has recently caused public outrage and an institutional crackdown in China. According to various news reports, a student named Wei died after receiving an expensive experimental treatment, provided by a hospital he chose on the basis of a key-word search on China’s leading search engine. Wei’s passing caused a great deal of controversy about the liabili...
LEXOLOGY
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A study published today indicates that US adults are making changes to the way they use Facebook. Over a quarter of US adults have removed the app from their phone, and an even greater number of users have taken a break from using Facebook altogether. A survey conducted by the Pew Research Center found that Facebook users ages 18 and older have taken the following actions within the past year: 54% of users have adjusted their privacy settings, 42% have taken a break from checking Facebook for se...
SEARCH ENGINE JOURNAL
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The Dark Web is a growing hotspot for transactions involving mobile malware kits, which make it easier for threat actors to target victims, according to a new mobile malware report from Kaspersky Lab.In 2016, Kaspersky Lab detected 8,526,221 malicious installation packages, three times the amount it found in 2015, the report states. Researchers also found 128,886 mobile banking Trojans and 261,214 mobile ransomware Trojans....
DARKREADING
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Reality appears to be catching up with virtual reality.
A report released Wednesday by Forrester Research said 42% of U.S. online adults have never heard about VR headsets and that an additional 46% said they don't see a use for VR in their lives.
Meanwhile, a separate report by marketing research outfit Channel states only 8% of marketers are curerntly using VR in their advertising. Thirty-five percent of those surveyed said they either have no intentions or have reservations ...

HTTP://WWW.ADAGEINDIA.IN
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EVENTS

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...