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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...

Arc Worldwide


Arc Worldwide provides marketing solutions. It provides direct marketing services, including relationship strategies, campaign strategy and management, acquisition / retention / loyalty programs, predictive modeling and analytics, multi-channel contact management, direct response creative, and database strategies/designs, as well as shopper marketing services, such as consumer retail strategies, consumer path to purchase, channel, category and retail strategy, retail environment design, on-premise and off-premise, activation programs, package designs, merchandising / displays / collateral, and walking brands. The company also offers promotional marketing services, including sales promotion and trade promotion development and execution, product sampling and demonstration, event development and execution, sweepstakes/games development and execution, premium development and fulfillment, sponsorships, and vendor management. In addition, it provides interactive marketing services, such as digital marketing strategies, segmentation/profiling/consumer analysis, user experience strategies and designs, digital content and creative development, digital branding, Website/micro-site development, online campaign development, technology strategy, application development, systems implementation, and digital relationship strategy and management

RELATED NEWS


PHP 5.6 and 7.0, the scripting language that underlies 57.1% of all WordPress sites will stop receiving security updates in December 2018. No security patches will be issued for those versions of PHP after that date, making those sites less secure moving forward. That could mean a loss of traffic and a ranking nightmare for WordPress websites still using those old versions of PHP in the event of a vulnerability. PHP is a scripting language that enables the creation of websites. There are differe...
SEARCH ENGINE JOURNAL
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Google has introduced a way for businesses to appear in local listings even before they open to the public. Businesses that are opening in the near future can now create a Google My Business listing.
The listing will appear in Google search results 90 days before the before the opening date, giving businesses an opportunity to build an online presence and generate customer interest. Businesses can also engage with customers via Google My Business listing and answer any questions people ma...

SEARCH ENGINE JOURNAL
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Organic search ranking factors are a constant point of contention in SEO. A lot of the confusion can be traced back to varying statements from the spokespeople for the search engines, as well as industry studies. For quite some time now, we’ve heard that Google’s top three ranking signals are. But just last year, Google’s Gary Illyes clarified this misconception and we found out that top ranking factors actually change depending on the query. Changes happen every day in the wor...
SEARCH ENGINE JOURNAL
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YouTube announced it is changing the attribution criteria for TrueView for action video ads. TrueView for action ads are designed for performance advertisers and feature call-to-action banners at the base of the video ads. YouTube will now count an ‘Engagement’ whenever a user clicks or watches 10 seconds or more of a TrueView for action ad when using maximize conversions or target CPA bidding. That’s a change from 30 seconds. A ‘Conversion’ will be counted, by defa...
SEARCH ENGINE LAND
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Some of the biggest advertisers in the world have joined forces with at least three major agencies to form a new organization that aims to clean up digital marketing. Called U7, the new brand and agency-powered council is the brainchild of Unruly, the video marketplace owned by News Corp, which said it wanted to “create a dialogue” with advertisers so they can play an active role in shaping the future of digital marketing. Unruly provided further detail in a statement, explaining tha...
WARC
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Instagram has been spotted testing a way to add hashtags to posts without including them in post captions. This would effectively declutter the post caption area while maintaining the discoverability of the post. The test was spotted by computer science student Jade Manchun Wong, who has a track record of discovering test features that eventually become widely released. Here are a couple of screenshots she shared on Twitter of the test feature. According to the screenshots, a section may be incl...
SEARCH ENGINE JOURNAL
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Updates to Google Image Search on mobile and desktop are rolling out on Thursday, September 27th. The forthcoming updates were announced today at Google’s 20th-anniversary event in San Francisco, and include a slew of new features on mobile, as well as a new user interface on the desktop.  Stories feature, similar to what has been popularized by Instagram and Snapchat, is coming to Google Image Search on mobile. In order to bring this feature to life, Google will surface AMP Stories i...
SEARCH ENGINE JOURNAL
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A majority of marketers surveyed in a recent study say link building is their most effective SEO strategy.
This data was published in the 2018 State of SEO Survey conducted by Zazzle Media. The survey has been designed to help those within the SEO industry keep up with what’s working, how much budget is being allocated towards organic search, what people struggling with, and so on. In addition to link building, those surveyed also cited technical fixes and internal linking improveme...

SEARCH ENGINE JOURNAL
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A study published today indicates that US adults are making changes to the way they use Facebook. Over a quarter of US adults have removed the app from their phone, and an even greater number of users have taken a break from using Facebook altogether. A survey conducted by the Pew Research Center found that Facebook users ages 18 and older have taken the following actions within the past year: 54% of users have adjusted their privacy settings, 42% have taken a break from checking Facebook for se...
SEARCH ENGINE JOURNAL
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Google has launched a new type of search engine designed specifically around helping people find data. Simply called “Dataset Search,” the tool provides easier access to millions of datasets across thousands of data repositories on the web. Anyone can use Dataset Search, which is still in beta, but Google emphasizes the benefits it has for journalists and data scientists. Dataset Search surfaces result from publishers’ sites, digital libraries, and authors’ personal web p...
SEARCH ENGINE JOURNAL
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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...