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EVENTS

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...

Arc Worldwide


Arc Worldwide provides marketing solutions. It provides direct marketing services, including relationship strategies, campaign strategy and management, acquisition / retention / loyalty programs, predictive modeling and analytics, multi-channel contact management, direct response creative, and database strategies/designs, as well as shopper marketing services, such as consumer retail strategies, consumer path to purchase, channel, category and retail strategy, retail environment design, on-premise and off-premise, activation programs, package designs, merchandising / displays / collateral, and walking brands. The company also offers promotional marketing services, including sales promotion and trade promotion development and execution, product sampling and demonstration, event development and execution, sweepstakes/games development and execution, premium development and fulfillment, sponsorships, and vendor management. In addition, it provides interactive marketing services, such as digital marketing strategies, segmentation/profiling/consumer analysis, user experience strategies and designs, digital content and creative development, digital branding, Website/micro-site development, online campaign development, technology strategy, application development, systems implementation, and digital relationship strategy and management

RELATED NEWS


Across all verticals globally, Google Shopping ads captured 36 percent of search spend in Q4. Isolating accounts buying in USD currency, Shopping ads accounted for 27 percent of spend in Q4, down slightly from 28 percent in Q3, Marin found....
SEARCHENGINELAND
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Google has been spotted testing a total of 14 ads in a single mobile search results page. This test was spotted by Fibre Marketing, who shared a recording of their screen on Twitter. As you can see in the recording, 14 ads are shown before arriving at the “More results” button at the bottom of the screen. At the top of the page, there are 4 consecutive ads, followed by two organic listings. Then there are 7 more ads in a row, followed by 6 organic listings. Lastly, the SERP ends with...
SEARCH ENGINE JOURNAL
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Google is giving all advertisers the ability to run 15-second non-skippable video ads. Previously, these ads were only available to select advertisers through YouTube reservation, which is similar to Google Preferred. Google is bringing the 15-second non-skippable video ad format from YouTube over to Google Ads and Display and Video 360. In an announcement, the company states: Advertisers can utilize 15-second non-skippable video ads by going to Google Ads or Display and Video 360 and setting up...
SEARCH ENGINE JOURNAL
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A new study reveals that 91% of brands have moved at least a part of their digital marketing operations in-house. Cost efficiency, greater control, and increased transparency are amongst the biggest reasons for in-housing. The study was commissioned by advertising platform Bannerflow, in conjunction with Digiday. Findings of the study are based on the responses of 200 senior marketing decision makers from brands, in-housing agencies, and consultancies in Europe. Results of the study reveal how t...
SEARCH ENGINE JOURNAL
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Today at the annual Bing Ads Next web conference, Microsoft Bing Ads announced an expanded partnership with Verizon Media which enables Yahoo search traffic to be exclusively served by Bing Ads. This includes search traffic from the Oath Ad Platforms (previously known as Yahoo Gemini) and other partners. Soon, Bing Ads, Yahoo, and AOL will be simplified and accessible under the Bing Ads umbrella and managed in the same Bing Ads platform. According to David Pann, General Manager Global Search Adv...
SEARCH ENGINE JOURNAL
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A Google engineer has refuted claims that most people cannot tell the difference between paid and organic search results. A recent article on Medium references a study on how many people can recognize search ads. The article from Medium was shared on Twitter by a New York Times journalist. A Google engineer, named Paul Haahr, responded to the tweet saying what was reported is not true. In addition, he also defended Google’s advertising practices by saying that most searches contain no ads,...
SEARCH ENGINE JOURNAL
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For the first time, more US adults are saying they regularly get news from social media compared to newspapers. In a study from Pew Research Center, 20 percent of US adults say they often get their news from social media, while 16 percent turn to newspapers. That means social media is now the fourth most popular source of news. Television is still the most popular news source by a wide margin, although it has been on a steady decline over the past three years. Websites are growing as a news sour...
SEARCH ENGINE JOURNAL
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PHP 5.6 and 7.0, the scripting language that underlies 57.1% of all WordPress sites will stop receiving security updates in December 2018. No security patches will be issued for those versions of PHP after that date, making those sites less secure moving forward. That could mean a loss of traffic and a ranking nightmare for WordPress websites still using those old versions of PHP in the event of a vulnerability. PHP is a scripting language that enables the creation of websites. There are differe...
SEARCH ENGINE JOURNAL
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Google has introduced a way for businesses to appear in local listings even before they open to the public. Businesses that are opening in the near future can now create a Google My Business listing.
The listing will appear in Google search results 90 days before the before the opening date, giving businesses an opportunity to build an online presence and generate customer interest. Businesses can also engage with customers via Google My Business listing and answer any questions people ma...

SEARCH ENGINE JOURNAL
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Organic search ranking factors are a constant point of contention in SEO. A lot of the confusion can be traced back to varying statements from the spokespeople for the search engines, as well as industry studies. For quite some time now, we’ve heard that Google’s top three ranking signals are. But just last year, Google’s Gary Illyes clarified this misconception and we found out that top ranking factors actually change depending on the query. Changes happen every day in the wor...
SEARCH ENGINE JOURNAL
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EVENTS

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...