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Numerator | January 15, 2021
Numerator, a data and tech organization serving the statistical surveying industry, has presented Paid Social Media and streaming ads as Ad-Supported Video On-Demand (AVOD) observing through Numerator Ad Intel. Numerator Ad Intel will presently write about 24 media channels with the two new augmentations - giving insight into innovative and ad spend. "Marketers deserve data and products that allow them to quickly cut through the noise and understand a complete view of the mar...
Ad Tech and Martech
businesswire | August 14, 2023
Loop Media, Inc. ("Loop Media") (NYSE American: LPTV), the free streaming television media company for business which provides over 2 billion video views every month via restaurants, retail businesses, office buildings, doctors’ offices, airports, bars and college campuses, announced today Microsoft Advertising has created a new inventory category for SSP partnerships, called CTV Out of Home (OOH). This first of its kind SSP category will provide an additional di...
Moloco, oHouse by Bucketplace | August 30, 2022
Moloco, a machine learning company, today announced that technology platform Bucketplace is utilizing Moloco Retail Media Platform to drive the evolution of its oHouse marketplace through enhanced user experiences and by enabling merchants to make their products discoverable. oHouse is an e-commerce and lifestyle app where shoppers easily source and purchase home goods from thousands of merchants on a single platform. Throughout its growth, oHouse has focused on upholding its core...
Getty Images | August 17, 2020
Nearly 80% of people globally have said it isn't enough to have people of various ethnicities, backgrounds, and appearances in advertising but that they expect companies to do a better job at capturing people's true lifestyles and cultures, according to new research by Getty Images. The findings have been revealed in a second wave of research for Visual GPS, completed in conjunction with global market research firm YouGov.The Visual GPS Summer Update also reveals that 63% of people...
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