When it comes to managing mobile ad budgets, ad agencies in France profess to greater challenges—both internal and external—than do their marketing counterparts. According to a June 2016 survey of agency execs and marketers conducted by Harris Interactive for Syndicat des Régies Internet (SRI), a higher percentages of agency respondents admitted to almost all of the internal challenges specified in the study compared to the marketers queried....
EMARKETER
READ MORE
|
The council's warning follows the successful prosecution of a Ryton-based waste collector who was advertising his services on Facebook - but who didn't have the legally-required paperwork. Stephen Mordue of Tyne Gardens, Ryton was discovered to be offering a waste removal service and advertising his services on Facebook - but a quick check of the council's records showed that Mordue did not hold a licence to operate as a waste or scrap collector.When the council's Enforcement Tea...
GOVERNMENT OF THE UNITED KINGDOM
READ MORE
|
Figures published by the Department of Finance in December showed total government advertising spending for major campaigns cost taxpayers $174.7 million in 2015-16, the highest levels since 2007-08 and up by nearly $70 million from the previous year....
SMH
READ MORE
|
THE National Council of SPCAs (NSPCA) has applauded online advertising site, Gumtree, for stepping in to help to curb animal cruelty.This comes after advertisements for the sale of donkeys and mules on the site were banned. Christine Kuch from NSPCA said: “Gumtree has decided to ban the sale of all donkeys and mules on the site, not just the hides and byproducts. We hope that this will play a small part in reducing animal cruelty.”...
BEREA MAIL
READ MORE
|
Most Small Businesses Are Prioritizing Advertising This Year and Will Increase Spending on Social Media Advertising (56%) and Other Online Advertising Mediums Such as Google Search and Banner Ads (41%) Nearly all small businesses (91%) plan to invest more in advertising in 2019, according to a new survey from The Manifest, a business news and how-to website. Annually, more than half of small businesses (57%) spend less than $50,000 on advertising, the survey found. Increased spending on advertis...
MARTECHSERIES
READ MORE
|
Marketers will spend more on display ads in Asia Pacific over the next five years than in either Europe or America, according to a new report by Forrester analysing data from Australia, China, India, Japan and South Korea.Display already makes up a large percentage of overall digital advertising in APAC—larger than in the US and Europe—which puts restraints on the amount it can grow.
...
CAMPAIGN ASIA
READ MORE
|