eMarketer forecasts that US spending on social video ads will reach $11.69 billion in 2020, more than double 2017. Instagram Stories has over 500 million daily active users, up from 400 million in June 2018 [Statista January 2019]. With viewers consuming video content like never before and media buying simplified by Facebook and Google UAC, ad creative is now the clear driver of performance. It’s imperative for advertisers to quickly and efficiently develop and manage video creative at sca...
MARTECHSERIES
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Having been in the business of digital media solutions for over four years now and seeing the landscape evolve quite closely, we still get the frequent question if digital is all about Facebook, Twitter, and YouTube. Especially so, when it comes to advertising in the education industry, since it is students who are the target audiences While these channels have a highly prominent place in the world of digital media solutions, the buck doesn’t really stop there. Not if you’re lo...
ENTREPRENEUR
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2016 has been a year of shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the internet became all about video and every digital marketer is looking for a way to connect business outcomes to their social media efforts. So what’s in store for 2017? We queried a panel of digital marketing and technology experts about their predictions for the future of influencer marketing, digital customer service and more. Here’s what they had to say....
ADWEEK
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The Alabama Democrat running for U.S. Senate has run overwhelmingly more television advertising than his competitor, Roy Moore, since the Republican was accused of pursuing dates or sexual contact with teenagers.
Since Nov. 10, the day after the Washington Post first reported on allegations that have engulfed Moore's campaign, Democrat Doug Jones has run more than eight times as many campaign ads than his opponent on broadcast TV in Alabama, according to data from Kantar ...
ADAGEINDIA
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Ad tech is a forever changing industry – and nowhere is this more apparent than in the world of programmatic. What was once seen as a way of trading remnant inventory, and using audience data and optimised algorithms for performance campaigns, has rapidly evolved into an ecosystem that underpins much of digital advertising today....
THEDRUM
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Publishers are bending to the will of advertisers to make their ads more viewable, but some publishers are finding the payoff isn’t as great as they anticipated. Over the past year and a half, advertisers have continually pounded their fists, demanding that they’ll only buy ads that are guaranteed to be seen by a user. The push for viewability gave the impression that advertisers would spend branding campaign dollars with publishers that had highly viewable ads, said Erik Requidan, v...
DIGIDAY
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