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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...

AccuData Integrated Marketing


For more than 25 years, AccuData Integrated Marketing has remained dedicated to addressing our partners' challenges through innovation and service. Today, we are the leading data solutions provider, helping our clients succeed with a full suite of data-driven marketing solutions. We propel marketing success for thousands of companies through our strategic data partnerships, powerful technologies, and by offering scalable data solutions to meet the needs of both small to mid-size businesses and large national brands. Data Sources: Targeted B2C and B2B datasets, including AccuLeads® the largest collection of databases available online, 24/7. Data Services: Custom processing, hygiene and enhancement solutions to optimize your data and expand multichannel opportunities.

RELATED NEWS


Remember a svelte Deepika Padukone preparing for the wedding season with Kellogg’s Special K Cereal with a challenge of weight loss in two weeks? Those advertisements are off air now but the same brand ambassador is back with a different message — the morning meal is important and Kellogg’s Special K Protein & Fibre offers a power breakfast....
THE ECONOMIC TIMES
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People have long wondered if one of Amazon’s goals in video and advertising two key areas in Amazon’s media strategy ultimately would be to bring the two together, with Amazon-powered ads running in video streams also served by Amazon. A job ad in the U.K. appears to indicate that the company might be gearing up for such a play. According to the ad, the company is currently hiring for someone to lead its efforts in free-to-air TV and advertising in Europe.Free-to-air TV refers to the...
TECHCRUNCH
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Mobile advertising accounted for 38% of all digital adspend, up 4% from five years ago. It also accounts for 63% of video spend and 76% of content and native spend.The rise in mobile video ad budgets is in tandem with consumer habits. In the last six months, 54% of British smartphones users watched video clips on their phone, with two in five of these saying they do more of this than a year ago, according to data from YouGov.
...

CAMPAIGN
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The IPA Bellwether report forecast corporate ad spending would rise 0.6 per cent in the current financial year, revising a previous forecast, made in October and reiterated in January, for a 0.7 per cent decline.The survey, conducted by IHS Markit on behalf of the Institute of Practitioners in Advertising, said on balance a net 26.1 per cent of UK companies indicated they would increase their advertising budgets in the 2017/18 financial year....
NEWS.COM.AU
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A Perth pub has been forced to apologise after being slammed for hanging vulgar banners from its balcony which were said to "promote rape culture". The Brass Monkey Hotel in Northbridge had been trying to advertise its Frat Party New Year's Eve event and used the big white banners to encourage patrons to attend. "You teach her morals, we'll teach her oral," one crude sign said. "Drop panties, not bombs," another advertising sign read....
AU.NEWS
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Facebook is making (sound) waves with autoplay videos that start running with the volume already turned up. Some users have begun seeing messages describing the shift away from autoplay video that at least started on mute as convenient: Now, it's easier to enjoy video. We're always working to make Facebook a better place to watch videos. That's why videos now play with sound on automatically. Use the volume icon on any video to make the sound right for you....
ADAGE
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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...