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EVENTS

Digital Marketing
DIGITAL MARKETING
December 04-18, 2018
Digital marketing allows businesses to connect with customers like never before. With an estimated 3.2 billion active social media users worldwide, businesses can’t afford to miss out on opportunities to engage with customers in the digital world. Learn how to select the right marketing strate...

20th International Conference on Advertising Management
20TH INTERNATIONAL CONFERENCE ON ADVERTISING MANAGEMENT
December 17-18, 2018
The ICAM 2018: 20th International Conference on Advertising Management aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Advertising Management. It also provides a premier interdiscipli...

Account Planning Group Germany


The Account Planning Group Germany is the Association of Brand and Communication Strategists in this country. The purpose of the association is the advancement of our professional interests. The profession of brand and communication strategists includes all specialists professionally dealing with the strategic management of brands, marketing and communication. Brand and communication strategists can be found in different structures such as communication agencies of all kinds (advertising, pr, one-to-one, digital, social, media, etc.), consulting companies and corporations.

RELATED NEWS


The Advertising Club (TAC) India hosted the inaugural edition of the unique "Marquee Awards" at Grand Hyatt. Presented by News18 India, powered by COLORS and MTV and partnered by One India, the prestigious event was flagged off by Honorable Minster of Textile, Information & Broadcasting, Government of India - Smriti Irani as Chief Guest of Honor. The Awards saw the enter marketing fraternity come together to recognized brands for their excellence in marketing, building sustainable ...
ADAGE INDIA
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Q: I heard you speaking on your national radio show about Facebook’s targeted advertising. So, how does Facebook get information about me?
A: Facebook has a sophisticated tracking system that follows your every click. When you “like” something, like a band or sports team, Facebook tries to figure out your interests....

USATODAY.COM
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“Until we portray women as equals, we will not treat them as equals,” says Madonna Badger. Speaking at Eurobest in Rome, Badger gave a slightly abridged version of the talk she delivered to a standing ovation at Cannes Lions earlier this year — and her message bears repeating as we approach the end of 2016....
HUFFINGTONPOST.CO.UK
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In an increasingly digital world, the fate of print advertising is often called into question. Does the rise of mobile and internet mean the death of newspaper and magazine ads? The answer might be more complicated than you think. Print advertising is naturally seeing a sharp decline due to the rise of digital. However, there are still channels where print not only makes sense, but can engage audiences more effectively due to its secure and intimate nature....
FORBES
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The New York Times Co.'s third quarter net income fell as sinking print advertising sales and severance costs hurt the bottom line. Net income totaled $406,000, compared with $9.4 million a year ago, the news publisher said Wednesday. Earnings per share, after adjusting for some items, were 6 cents, better than the 4 cents estimated by analysts who were polled by S&P Global Market Intelligence. Third quarter revenue fell 1% to $363.5 million. The New York Times is one of the few news pub...
USATODAY.COM
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The rise in Amazon's stock price Thursday morning before the company reported earnings made founder Jeff Bezos's worth -- at least for now -- exceed that of Microsoft co-founder Bill Gates, making him the richest man in the world, according to the latest Forbes Index. But it seems the marketplace, while it has the potential to earn so much more through advertising, lacks the knowledge on how to get there....
MEDIAPOST
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EVENTS

The Social Media Marketing Conference
THE SOCIAL MEDIA MARKETING CONFERENCE
December 18-18, 2018
The Social Media Marketing Conference is a platform to learn how to make social media connections to your business, new tools and new ways to grow your business you may not have thought of, the most common mistakes being made spot them on the horizon and take a detour, and how to define your strateg...

20th International Conference on Advertising Management
20TH INTERNATIONAL CONFERENCE ON ADVERTISING MANAGEMENT
December 17-18, 2018
The ICAM 2018: 20th International Conference on Advertising Management aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Advertising Management. It also provides a premier interdiscipli...