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EVENTS

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...

Account Planning Group Germany


The Account Planning Group Germany is the Association of Brand and Communication Strategists in this country. The purpose of the association is the advancement of our professional interests. The profession of brand and communication strategists includes all specialists professionally dealing with the strategic management of brands, marketing and communication. Brand and communication strategists can be found in different structures such as communication agencies of all kinds (advertising, pr, one-to-one, digital, social, media, etc.), consulting companies and corporations.

RELATED NEWS


Facebook announced the creation of a Facebook Marketing Partner program for marketing mix modeling, as well as new measurement partners in viewability and mobile applications and an update to its view tags method of measuring and verifying ad impressions on desktop and mobile browsers. The social network announced its first MMM integrations in 2016, calling it a way to analyze how different marketing channels—television, radio, print, digital—drive sales. Companies that are part of i...
ADWEEK
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In light of its research on AMZN's ad business and downgrade of GOOGL, BMO Capital Markets presents updated thoughts on Facebook Inc. (NASDAQ:FB). Unlike GOOGL, there are no changes to its model, as the firm believes its below-consensus view already embeds appropriate caution. Nevertheless, BMO Capital Markets believes AMZN's ads will be just as competitive for FB as it will be for GOOGL. With that said, the firm feels FB expectations now better embed the long-term growth of content spen...
SMART STOCK NEWS
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The Wall Street Journal cited analysis by data software firm finds that search results for hardware items like phones and laptops yield ads for Google-owned products.Typing in the search term ‘phones’ will likely yield ads for Google’s Pixel smartphone while typing ‘laptop’ will show ads for Chromebook, the study, conducted by advertising data firm Semrush found.In the study, all 1,000 search results pages for the term ‘laptop’ were led by links to Chrom...
NETIMPERATIVE
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Facebook has made some big changes to business Pages in order to better support small and local businesses. Over 80 million businesses use Facebook Pages, with more than 1.6 billion people around the world are connected to them. And each week, two out of three people on Facebook visit a local business Page or an Event Page. So it’s clear that business Pages are an incredibly important part of the Facebook ecosystem. However, as Page reach and engagement continues to dip for brands, Faceboo...
BUSINESS 2 COMMUNITY
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On December 4, Facebook made a major announcement that went largely unnoticed by Facebook marketers. Yet the news and related policy have a hugely powerful impact on every business with a Facebook page. Message your target audience on Facebook from the platforms billions of active global users. Have one-to-one direct conversations with your customers and leads in a way that’s personalized and also scalable. Send interactive marketing communications in an interface that’s mobile-frien...
SEARCH ENGINE JOURNAL
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As Facebook looks to recruit news publishers for daily and weekly shows for Facebook Watch, the company is proposing a wide range of budgets depending on the type of programming. For now, Facebook has committed to fund news programming for Watch for a year. Generally speaking, the company is proposing budgets that range from $5 million to $10 million annually for daily news programming; for weekly shows, Facebook is willing to pay around $1 million to $2 million, though those budgets are largely...
DIGIDAY
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EVENTS

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...