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EVENTS

AI in Marketing Conference
AI IN MARKETING CONFERENCE
March 27-27, 2019
AI in Marketing Conference will be focussing only on Artificial Intelligence (AI) in Marketing. An event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations.

Winning Digital Marketing Financial Services
WINNING DIGITAL MARKETING FINANCIAL SERVICES
March 27-27, 2019
Winning Digital Marketing Financial Services Conference features illustrations of the groundbreaking applications of AI & new technologies, thought-provoking approaches to digitalization, deeper insights & analysis into true customer needs & expectations & state-of-the-art techniques...

CBD Marketing


CBD specializes in helping clients solve complex marketing challenges that can, at first glance, seem impossible to achieve. As an integrated, digital-first marketing and advertising agency, we move at the speed of change. We leverage our wide span of capabilities to address the entire channel from manufacturers to end users resulting in effective B2B2C initiatives. At CBD, Market What’s Meaningful® is our unique positioning, which drives us to build strong connections between our clients’ brands and the hearts and minds of their audiences.

RELATED NEWS


Last year, I predicted that in 2016, we would see a rise in the importance the media industry places on quality content. While I’ve never been mistaken for a futurist (would I be in this business if I knew this was going to happen?), I’d suggest that we did see signs that undifferentiated, commoditized content whose primary aim was to drive huge referrals from Facebook started to lose its luster. We saw new media properties written off as worthless, the merger of struggling media exp...
NIEMANLAB
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Technology venture capital firm EchoVC Partners have committed up to $1 million to Nigerian-based S&T Media. The funds are already being used to expand the company’s digital advertising network services at petrol stations across Africa’s biggest market. S&T’s AdPump is the only digital advertising network in Africa to target consumers at petrol pumps....
TECHFINANCIALS INC
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Snap has finally gone public and it’s worth more than $20 billion. Facebook continues to be an advertising behemoth. Google still owns the search ad universe. So is there room for another — specifically, Pinterest?We’ll find out in May some of the tricks Pinterest has up its sleeves. Today, we’re excited to announce that Pinterest president Tim Kendall will sit down for a conversation at TechCrunch Disrupt NY 2017....
TECHCRUNCH
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Facebook announced a crackdown on spam characterized by “coordinated inauthentic behavior.” The spammers avoided detection by using the engaging content. The content itself was not spammy. Thus, Facebook changed tactics by using behavior signals to identify the spammers. Facebook is targeting a kind of spam that uses knowledge of Facebook’s algorithms to generate traffic to websites laden with advertising. This is a spammy and non-conventional form of social media optimization....
SEARCH ENGINE JOURNAL
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The Interpublic media agency surveyed 2,000 men aged 18- to 34-years-old who use Grindr, the gay social networking app. Almost two-thirds (66%) of respondents said there are not enough LGBT+ people in marketing campaigns.In a sign of how powerful marketing’s impact on society can be, 54% of those surveyed claimed they would have come out sooner if brands had shown LGBT+ like them when they were growing up.
...

CAMPAIGN
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For a $3 billion ad business, with Citibank projecting it to reach $50 billion in the next decade, Amazon is still failing at many of the basics, according to ad buyers, with common complaints around slow and rudimentary tools and dashboards, case studies and robust sales support for buyers. Those with a longer view recall the growing pains of Google and Facebook, taking the pain points in stride, but Amazon’s sheer size causes some ad buyers to simply expect more. As one buyer put it, &ld...
DIGIDAY
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EVENTS

Winning Digital Marketing Financial Services
WINNING DIGITAL MARKETING FINANCIAL SERVICES
March 27-27, 2019
Winning Digital Marketing Financial Services Conference features illustrations of the groundbreaking applications of AI & new technologies, thought-provoking approaches to digitalization, deeper insights & analysis into true customer needs & expectations & state-of-the-art techniques...

AI in Marketing Conference
AI IN MARKETING CONFERENCE
March 27-27, 2019
AI in Marketing Conference will be focussing only on Artificial Intelligence (AI) in Marketing. An event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations.