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EVENTS

Indonesia: Ad Fraud Show 2019
INDONESIA: AD FRAUD SHOW 2019
July 19-19, 2019
Ad fraud is the biggest marketing issue brands face these days & their obvious doubt would be ‘am I paying for ad fraud bots?’ According to recent reports, advertisers have suffered losses up to $16.4 billion in 2017 hence making it difficult for them to trust mobile advertising. The...

Life Science Advertising and Promotion Regulatory Affairs Conference
LIFE SCIENCE ADVERTISING AND PROMOTION REGULATORY AFFAIRS CONFERENCE
July 23-24, 2019
As life science corporations continue to utilize multiple channels for marketing and advertising patient therapies, Advertising and Promotions Regulatory Affairs teams must remain acutely connected to messaging which makes health claims and which illuminate potential product risks. In addition to di...

CBD Marketing


CBD specializes in helping clients solve complex marketing challenges that can, at first glance, seem impossible to achieve. As an integrated, digital-first marketing and advertising agency, we move at the speed of change. We leverage our wide span of capabilities to address the entire channel from manufacturers to end users resulting in effective B2B2C initiatives. At CBD, Market What’s Meaningful® is our unique positioning, which drives us to build strong connections between our clients’ brands and the hearts and minds of their audiences.



RELATED NEWS


Latest research on the leading app advertising platforms for 2019. Business of Apps, which provides news, analysis, marketplaces and data for the global app industry has announced its 2019 App Advertising Leaderboard results. The Leaderboard is based on quantitative and qualitative research into companies operating in the rapidly growing app advertising market. These companies are identified as some of the top providers of app advertising technologies, marketplaces and buying platforms. The Lead...
YAHOO
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Google Ads is sunsetting the YouTube call-to-action overlay in January 2019 and introducing a new CTA extension in its place. The new CTA extension for video ads can be applied to TrueView in-stream ads, and later, to Bumper ads and TrueView video discovery ads. Advertisers can use the extension when their primary objective is to drive awareness or consideration, rather than clicks and conversions. Google reminds advertisers that TrueView for action ads are still the best option for driving conv...
SEARCH ENGINE JOURNAL
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Univision's Fusion Media Group is testing an initiative in which advertisers with the most engaging ads -- based on number of clicks and mouse-overs -- are rewarded with bonus impressions. This is supposed to encourage marketers to produce better ads, as if all along they have been designing crap that they didn't care were non-performing, or didn't optimize clunkers out of existence....
MEDIAPOST COMMUNICATIONS
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B2B Marketing’s recent report Adapt or die? Leadership in the era of martech examined the importance of martech for executives involved in business transformation. On the topic of leadership, results revealed that while just under 70% of respondents considered digital transformation a priority, only 29% said their c-suite suite was actively engaged in the process. Neil Svensen explains how to get your c-suite involved in any digital transformation programme....
MARTECHSERIES
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Between every employer and every employee there is a mantra: "Take care of your employees, and they will take care of you." For the employee, it means that he or she will work hard, meet or exceed expectations and get along well with supervisors, subordinates and others. When this equation gets out of balance, people look for a new job....
CAMPAIGNINDIA
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Phillipson announced last July he would step down after 12 years in the role, saying he planned to stay involved in the media industry in advisory and non-executive roles.Mew has worked at the IAB for eight years, joining as its first head of mobile, before becoming director of mobile and operations, which involved merging mobile into the core part of the business. He was promoted to chief operating officer in September 2014.Before joining the IAB, he held marketing roles at ITV, Freeserve/Wanad...
IAB UK
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EVENTS

Indonesia: Ad Fraud Show 2019
INDONESIA: AD FRAUD SHOW 2019
July 19-19, 2019
Ad fraud is the biggest marketing issue brands face these days & their obvious doubt would be ‘am I paying for ad fraud bots?’ According to recent reports, advertisers have suffered losses up to $16.4 billion in 2017 hence making it difficult for them to trust mobile advertising. The...

Brand Protection & Anti-Counterfeiting Executive Roundtable
BRAND PROTECTION & ANTI-COUNTERFEITING EXECUTIVE ROUNDTABLE
July 24-24, 2019
Consero brings senior executives together to build relationships and gain insights through uniquely intimate networking and learning opportunities. Join like-minded Heads of Customer Experience for inspiration and insight, networking and learning, and proven strategies to improve your business pract...