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EVENTS

Marketing to China Conference
MARKETING TO CHINA CONFERENCE
January 29-30, 2019
The m2C-“marketing to China” conference is a new concept of knowledge sharing event between world-class professionals focused on Chinese digital marketing& e-commerce and Western companies interested in entering the Chinese market with its promotional campaigns and sales activities. ...

Chambersburg Digital Marketing Summit
CHAMBERSBURG DIGITAL MARKETING SUMMIT
January 31-31, 2019
Experts from Adtaxi and Google will share tips and tricks for making the most of your digital marketing. In this educational event you will learn: Growth of digital consumer activity, Consumer journey marketing, and engagement, Metrics that matter. Programmatic best practices. Tracking, optimizing a...

Advertising Standards Authority


The Advertising Standards Authority is the UK's independent regulator of advertising across all media. We apply the Advertising Codes, which are written by the Committees of Advertising Practice. Our work includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements.

RELATED NEWS


The stock was the subject of rosy commentary by two analysts this week. Both analysts believe shares have meaningful upside in 2019, citing the company's fast-growing cloud-computing and advertising businesses as key catalysts. Though e-commerce accounts for the bulk of Amazon's sales, the consumer-facing business has a smaller influence on the company's profits. Amazon's cloud-computing business, Amazon Web Services (AWS), is the key driver for the company's profits and Amaz...
AMAZON
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Amazon will double its share of the total digital ad spend in the next two years, according to a survey of some of America’s top ad buyers. The findings and recent moves from Amazon suggest the e-commerce giant could one day compete with the digital duopoly of Facebook and Google, which still dominates. In late 2018 investment bank Cowen polled 50 senior US ad buyers, together representing $14 billion in ad spend. The results suggest Amazon’s share of advertising budgets will double ...
WHICH-50
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The Ministry of Health yesterday banned the advertisement of health services and talk shows by those not sanctioned by recognized medical bodies. According to an announcement signed by Dr. Diane Gashumba, the Minister of Health, media advertising of such services shows have become excessive in the mainstream and social media. The regulations have to be followed by all people in the health sector, those who sell drugs, and the media. “It is prohibited for anyone to advertise drugs and medic...
THE NEW TIMES
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Microsoft and Verizon announced Thursday an update to the partnership that has long existed in various iterations between Yahoo, AOL and Bing search ad networks. Verizon-owned Yahoo and AOL are under the umbrella of Verizon Media Group, formerly known as Oath. Microsoft and Yahoo have had a long, somewhat convoluted and sometimes strained partnership that traces back to 2009. What is changing? Microsoft’s Bing Ads will be the exclusive search adverting platform for Verizon Media properties...
SEARCH ENGINE LAND
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According to a report from Reuters this week, Facebook will be implementing new and regulations in several regions within the year, as local elections begin there. Specifically, it will be bringing restrictions to Nigeria, Ukraine, and the European Union as a whole, in the next few months. Each region will have different parts of the restrictions in place and at different times, based on local laws. For example, in Nigeria, only advertisers who are “located in the country will be able to r...
WERSM
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By now, all of your social media feeds are probably brimming with then-and-now pictures showing the "glow-up" or positive transformations of people including celebrities, friends, family or random folks sharing decade-old images of themselves, alongside current photographs. Although the meme that's proliferated on Facebook, Instagram and Twitter is a great way to show how much you've changed over the years, and users are freely sharing the images, one technologist and follower ...
WDRB
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Today at the annual Bing Ads Next web conference, Microsoft Bing Ads announced an expanded partnership with Verizon Media which enables Yahoo search traffic to be exclusively served by Bing Ads. This includes search traffic from the Oath Ad Platforms (previously known as Yahoo Gemini) and other partners. Soon, Bing Ads, Yahoo, and AOL will be simplified and accessible under the Bing Ads umbrella and managed in the same Bing Ads platform. According to David Pann, General Manager Global Search Adv...
SEARCH ENGINE JOURNAL
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TIM (Truth in Measurement) has established itself as an industry category that intends to infuse transparency in the Advertising Technology Landscape. TIM’s vanguard is known as Thunder Experience Cloud, which is essentially an ad server built on technology that will target people instead of cookies for advertisements. CEO Victor Wong is indicative that they are trying to solve a problem of ad ecosystems sharing data without jeopardizing consumer privacy and platform data. It must have all...
MARTECH SERIES
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Amazon's Alexa did the honors last evening spelling out key highlights of the third edition of Dentsu Aegis' DAN digital report, almost as a harbinger of the digital leap that has come to be a mainstay of most advertising agencies, and showcasing the fact that digital technologies are a major driver of business strategy. Digital advertising is set to grow at 31.96 percent CAGR, with the market set to expand to Rs 24,920 crore ($3.52 billion), according to the Dentsu Aegis Network Digital...
THE HINDU BUSINESS LINE
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Seventy-seven percent (77%) of people say they recognize paid search ads, according to new survey data from Clutch, the leading B2B research, ratings, and reviews company. People use search engines to find answers to questions and often click paid search ads that respond to their search queries. One-third (33%) of people click a search and because it directly answers their search query, compared to those who click a search and because it mentions a familiar brand (26%) or is listed above other s...
MARTECH SERIES
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EVENTS

Marketing to China Conference
MARKETING TO CHINA CONFERENCE
January 29-30, 2019
The m2C-“marketing to China” conference is a new concept of knowledge sharing event between world-class professionals focused on Chinese digital marketing& e-commerce and Western companies interested in entering the Chinese market with its promotional campaigns and sales activities. ...

Chambersburg Digital Marketing Summit
CHAMBERSBURG DIGITAL MARKETING SUMMIT
January 31-31, 2019
Experts from Adtaxi and Google will share tips and tricks for making the most of your digital marketing. In this educational event you will learn: Growth of digital consumer activity, Consumer journey marketing, and engagement, Metrics that matter. Programmatic best practices. Tracking, optimizing a...