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EVENTS

Marketing to China Conference
MARKETING TO CHINA CONFERENCE
January 29-30, 2019
The m2C-“marketing to China” conference is a new concept of knowledge sharing event between world-class professionals focused on Chinese digital marketing& e-commerce and Western companies interested in entering the Chinese market with its promotional campaigns and sales activities. ...

Chambersburg Digital Marketing Summit
CHAMBERSBURG DIGITAL MARKETING SUMMIT
January 31-31, 2019
Experts from Adtaxi and Google will share tips and tricks for making the most of your digital marketing. In this educational event you will learn: Growth of digital consumer activity, Consumer journey marketing, and engagement, Metrics that matter. Programmatic best practices. Tracking, optimizing a...


Avaus Marketing Innovations is your innovation partner to deliver measurable results in a digital world. We combine technology and data with the best people to help you take your business to the next level, today, and help you sustain those results with ongoing programs. Avaus Marketing Innovations hosts a home to not only most innovative solutions in marketing, but also the strongest technical, creative and analytical competence.

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Nov. 14: Google Bans “Websites That Peddle Fake News From Using Its Online Advertising Service.” According to The New York Times, on November 14, Google announced it would ban fake news websites from using its online advertising service in order to cut off their revenue sources. The ban was said to take effect “imminently”:...
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Too many car brands still have a problem communicating with women. Nicola Kemp explores how Vauxhall and Mother took a very different approach for the Crossland X ad campaign....
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The Museum of Brands is shining a spotlight on the portrayal of women in advertising with a series of talks, an exhibition and a film. 10 from 50: Changing trends of female representation in TV commercials was produced by Lindsey Clay, the chief executive of Thinkbox.Clay said: "Advertising is a key part of popular culture and a reflection of social norms. The progress that has been made in our advertising of the portrayal of women mirrors how society has developed....
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A cross-industry group formed to fight fraud in digital advertising announced the certification of the first set of companies for meeting anti-fraud standards Wednesday. The Trustworthy Accountability Group (TAG) awarded the “Certified Against Fraud” seal to Amobee, comScore, DoubleVerify, Dstillery, Google, WPP’s GroupM, Horizon Media, Integral Ad Science, Interpublic Group, Moat, Omnicom Media Group, OpenX Technologies Inc., ProData Media, Rocket Fuel Inc., Sovrn and White Op...
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With an approximate billing of Rs4,500 crore for the year 2016, big ticket account wins and a slew of acquisitions in digital, creative and public relations segments, Dentsu Aegis Network is on a roll. And Ashish Bhasin, chairman and chief executive, Dentsu Aegis Network (DAN) South Asia is upbeat about his ambitious target of dethroning the Interpublic Group of Companies (IPG) from the number two spot by 2017. We are definitely meeting the target well before time. In the last three years, we ha...
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And it's not just online—you can try Seat View from bus shelters in six markets, too.

The work results from the insight that some U.S. airlines use ad campaigns to highlight amenities that aren't actually available on all flights, says Abby Lunardini, Virgin America's vp of brand and communications....

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EVENTS

Marketing to China Conference
MARKETING TO CHINA CONFERENCE
January 29-30, 2019
The m2C-“marketing to China” conference is a new concept of knowledge sharing event between world-class professionals focused on Chinese digital marketing& e-commerce and Western companies interested in entering the Chinese market with its promotional campaigns and sales activities. ...

Chambersburg Digital Marketing Summit
CHAMBERSBURG DIGITAL MARKETING SUMMIT
January 31-31, 2019
Experts from Adtaxi and Google will share tips and tricks for making the most of your digital marketing. In this educational event you will learn: Growth of digital consumer activity, Consumer journey marketing, and engagement, Metrics that matter. Programmatic best practices. Tracking, optimizing a...