FRANCHISE MARKETING SYSTEMS

IAB Tech Lab | October 29, 2020

IAB Tech Lab today released Content Taxonomy 2.2, a common language to help third-party verification vendors and publishers identify content so that the advertisers can make decisions about whether it's appropriate for their ads. Tech Lab worked closely with the Global Alliance for Responsible Media (GARM) to create the update, with the shared goal of creating a safer digital environment. The Content Taxonomy enables buyers to use a consistent, easy-to-understand language across the entire a...

Clear Channel Outdoor | August 28, 2020

Clear Channel Outdoor (CCO) (NYSE: CCO) today announced it has partnered with Tremor Video, the leading programmatic video and data-driven TV platform, to help brands amplify out-of-home (OOH) reach and deepen consumer engagement with video ads across all screens including desktop, mobile, tablet and connected TV (CTV). By integrating Tremor Video's capabilities with RADARConnect®, CCO now provides advertisers a coordinated OOH and all-screen video solution that seamlessly extends TV, di...

MediaCrossing Inc | May 13, 2020

MediaCrossing Inc., founded in 2012, is a leading digital media firm dedicated to bringing tools and solutions normally reserved for the world's largest brands to emerging growth companies. The firm works with companies nationwide to plan and execute st...

Ad Tech and Martech

Picnic | November 18, 2022

Picnic, the user-first ad marketplace, has proven that its ad solutions not only drive results but also generate substantially lower carbon emissions than the current digital advertising average. A leader in sustainable media, Picnic is also the first company to measure and compensate carbon emissions across 100% of measurable activity as standard, powered by Scope3. Picnic has today (November 16th, 2022) announced that a single ad impression delivered across their marketplace gen...