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EVENTS

Marketing to China Conference
MARKETING TO CHINA CONFERENCE
January 29-30, 2019
The m2C-“marketing to China” conference is a new concept of knowledge sharing event between world-class professionals focused on Chinese digital marketing& e-commerce and Western companies interested in entering the Chinese market with its promotional campaigns and sales activities. ...

Chambersburg Digital Marketing Summit
CHAMBERSBURG DIGITAL MARKETING SUMMIT
January 31-31, 2019
Experts from Adtaxi and Google will share tips and tricks for making the most of your digital marketing. In this educational event you will learn: Growth of digital consumer activity, Consumer journey marketing, and engagement, Metrics that matter. Programmatic best practices. Tracking, optimizing a...

Augentia LLC


Augentia is a young, and growing modern marketing company that offers specialised marketing services for enterprises. The company is co-founded by a team of marketers from Fortune 500 companies with extensive experience in technology, analytics, data science and thought leadership. Augentia specialises in technology enabled marketing that are data-driven, cost efficient and result oriented. As a partner, we augment our client’s product & services marketing efforts, data & technology effectiveness and industry resonance to enrich customer experience. We are incorporated in USA, India and have direct presence in UK. Our current clientele is spread across USA, UK, South East, South and Middle East Asia.

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Google has been rolling out its visual search tool throughout the year. First in a dedicated app, then integrated with the Google Photos app. Now it’s available where iOS users would naturally go to search for information–in the Google app. With this update, Google Lens is also easier to use on iOS. Instead of first taking a photo and then uploading it, the Google app will open up a live viewfinder after tapping the Lens button in the search bar....

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As chairman of the Governmental Organization Committee, Sen. Glazer will oversee public records, open meetings laws, alcohol and tobacco sales, gambling, outdoor advertising and emergency services/natural disasters....
EASTCOUNTYTODAY
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Problems with data bias are well-documented, from an image recognition algorithm that identified black users as gorillas to language translation services that referred to engineers as male and nurses as female. And just as bias found its way into these data sets, so, too, can it sometimes be found in the models marketers use to make predictions about their customers. Alex Andrade-Walz, head of marketing at location intelligence company Spatially, said segmentation via predictive analytics result...
ADWEEK
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Marketers are starting to question the decisions agencies have made on their behalf. Consequently, marketers of the likes of Procter & Gamble, Unilever and Royal Bank of Scotland believe they should be the ones, not agencies, to make decisions about how their budgets are spent. It has meant more marketers are trying to control more of what they spend on programmatic advertising, and there are signs that they want to create more ads themselves. Here are five charts that show why advertisers a...
DIGIDAY
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Amazon is on top of every marketer’s mind today. Google and Facebook combined still represent more than half of the U.S. advertising market, but Amazon’s ad business, while just 2.5 percent, is growing faster than both of them, according to speakers at AdExchanger’s Industry Preview in New York City. Scott Galloway, founder of consultancy L2, predicts that digital ad revenue for Amazon Media Group, Amazon’s in-house team that sells ad products, will grow more than 40 perc...
DIGIDAY
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Hundreds of advertisers are pulling away from ultra-conservative news website Breitbart, and campaigners are confident the backlash is snowballing.According to a database from grassroots campaign group Sleeping Giants, a total of 818 companies have pledged to remove Breitbart from their media plan so far. In the last few months, giant corporations such as Kelloggs, BMW, Visa, T-Mobile, Nordstrom and Lufthansa have all severed ties with the company.And in the same week that President Donald Trump...
THE INDEPENDENT
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EVENTS

Marketing to China Conference
MARKETING TO CHINA CONFERENCE
January 29-30, 2019
The m2C-“marketing to China” conference is a new concept of knowledge sharing event between world-class professionals focused on Chinese digital marketing& e-commerce and Western companies interested in entering the Chinese market with its promotional campaigns and sales activities. ...

Chambersburg Digital Marketing Summit
CHAMBERSBURG DIGITAL MARKETING SUMMIT
January 31-31, 2019
Experts from Adtaxi and Google will share tips and tricks for making the most of your digital marketing. In this educational event you will learn: Growth of digital consumer activity, Consumer journey marketing, and engagement, Metrics that matter. Programmatic best practices. Tracking, optimizing a...