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EVENTS

Marketing to China Conference
MARKETING TO CHINA CONFERENCE
January 29-30, 2019
The m2C-“marketing to China” conference is a new concept of knowledge sharing event between world-class professionals focused on Chinese digital marketing& e-commerce and Western companies interested in entering the Chinese market with its promotional campaigns and sales activities. ...

Chambersburg Digital Marketing Summit
CHAMBERSBURG DIGITAL MARKETING SUMMIT
January 31-31, 2019
Experts from Adtaxi and Google will share tips and tricks for making the most of your digital marketing. In this educational event you will learn: Growth of digital consumer activity, Consumer journey marketing, and engagement, Metrics that matter. Programmatic best practices. Tracking, optimizing a...

Alias Partners


There’s nothing like a complex B2B sales process to make agencies panic. At ALIAS, we appreciate the challenge and thrive on the results as much as the practice of getting there. We are a B2B demand creation agency obsessed with what it takes to be persuasive today, which is why our credo is all about Intentional Creative. The ABM conversation is often focussed on organisational alignment (we consult in this space) and the technical/tactical aspects of ABM (we execute in that space). But our craft lies in the ability to connect the two with creative purpose-built for ABM. And we successfully do so for some of the most influential technology companies on the planet.

RELATED NEWS


Facebook advertising and Google AdWords can both be viable paid media options depending on your goals and the marketing budget your company has. If you want to read how both Facebook and Google AdWords (paid search) can benefit your paid media strategy by targeting the full funnel, check out my most recent blog on “How to Leverage Paid Media for the Entire Customer’s Journey.”So why is there so much discussion around Facebook Advertising and Google AdWords in the paid media spa...
SEARCH ENGINE JOURNAL
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Laws banning the advertising of gambling services during live sporting events on Australian TV would be a "welcome first step toward protecting children from the harmful influence of gambling", according to the Australian Christian Lobby.“Sports betting is only allowed to be conducted by adults so it is unacceptable for gambling advertisements to be promoted to children watching their sports stars on television,” Mr Shelton said in a statement....
SIGHT MAGAZINE
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Turner Ignite, a division of Turner’s ad-sales business that focuses on data-driven advertising, has a social video advertising product called Launchpad. Launched during CES in 2016, Launchpad is designed to help advertisers distribute sponsored videos Turner companies create — everyone from Conan O’Brien’s “Team Coco” to Great Big Story — across Turner’s social portfolio, which features more than 100 accounts and 793 million followers. The idea is...
DIGIDAY
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Zacks Investment Research upgraded shares of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO) from a hold rating to a buy rating in a report released on Tuesday. Zacks Investment Research currently has $5.50 price target on the stock.According to Zacks, “Clear Channel Outdoor Holdings, based in San Antonio, TX, is a global leader in outdoor advertising displays in countries across continents. In the United States, the company operates advertising displays and has a presence of the top DMA r...
THECERBATGEM
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“So what does this mean for advertising creativity?“ I had been presenting the “MAdTech” mash-up — the intersection of media, advertising and technology — to a group of marketing execs at a Fortune 50 company when the most senior among them threw down the gauntlet. “So what?” she asked.“We understand that the environment is changing inextricably, but what do we do now to prepare for this new reality?”...
MARKETINGLAND
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Late Tuesday, the New York Times reported more details on the varying data access deals Facebook had struck with dozens of other large tech companies, such as Microsoft’s Bing, Netflix, Spotify, and Apple.
Facebook’s response, from Director of Developer Platforms and Programs Konstantinos Papamiltiadis, didn’t address some of most sensitive details and said there’s nothing new here — that these have been public, that users gave permission when they signed in ...

MARKETING LAND
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EVENTS

Marketing to China Conference
MARKETING TO CHINA CONFERENCE
January 29-30, 2019
The m2C-“marketing to China” conference is a new concept of knowledge sharing event between world-class professionals focused on Chinese digital marketing& e-commerce and Western companies interested in entering the Chinese market with its promotional campaigns and sales activities. ...

Chambersburg Digital Marketing Summit
CHAMBERSBURG DIGITAL MARKETING SUMMIT
January 31-31, 2019
Experts from Adtaxi and Google will share tips and tricks for making the most of your digital marketing. In this educational event you will learn: Growth of digital consumer activity, Consumer journey marketing, and engagement, Metrics that matter. Programmatic best practices. Tracking, optimizing a...