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Ad Tech and Martech

Mediavine | November 16, 2021

Mediavine, the largest exclusive full-service ad management firm in the U.S., has partnered with Colossus SSP to increase diversity in programmatic ad spend across Mediavine's minority-owned inventory from its network of 8,300+ independent publishers. Colossus SSP is operating on the Mediavine Exchange, the company's proprietary server-to-server (S2S) technology. Since onboarding in July, Colossus SSP has quickly jumped into the top ten Mediavine monetization partners, and ranks the high...

Ad Networks

Viamedia | July 14, 2022

Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced Madeline Kissel has been promoted to vice president of affiliate relations and business development. In her new role, Kissel is responsible for managing the process of identifying, pitching, negotiating and executing sales representation agreements with linear, digital and managed services partners within the cable and digital ad sales industries. “Madeline...

Display Advertising, Mobile Advertising

Magnite | January 13, 2023

Brightcove Inc., the world's most reliable streaming technology business, announced a strategic partnership with Magnite, the world's most prominent independent sell-side advertising platform. Magnite will enable advertising for all Brightcove clients, growing fill and delivery to accelerate customer revenue. Brightcove will also combine the SpringServe ad server to provide publishers with more visibility, transparency, and control over the available ad supply. Brightcove ...

phocuswire | February 26, 2020

Given travel marketers’ established role in pushing the boundaries of advertising, a lot of the crystal-gazing that happens in our industry every year involves speculation about exciting developments in artificial intelligence, machine learning and other automated innovations. To be sure, these things are happening, but focusing on this sliver of innovation within travel advertising neglects the mega-forces that are reshaping the industry right before our eyes. In 2020, the major forces th...