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EVENTS

Siegel+Gale’s Future of Branding Roundtable Series
SIEGEL+GALE’S FUTURE OF BRANDING ROUNDTABLE SERIES
June 27-27, 2019
Siegel+Gale, the global brand strategy, design and experience firm, commemorates Pride Month with a very special program featuring preeminent executives who are helping to build some of the world’s most influential brands. The conversation will explore the rewards and challenges of leadership,...

The Best of Digital Marketing
THE BEST OF DIGITAL MARKETING
June 27-27, 2019
The biggest event of the Benelux in the field of online marketing, advertising and interactive media. This eighth edition also takes place in a dynamic setting with continuous sessions, pitches, interviews, marketing-tech demos, start-ups, panel discussions, workshops, and roundtables.

Add3


Add3 is a digital agency that delivers integrated digital marketing campaigns across paid search, SEO, social & display advertising, helping our clients reach their marketing goals. Our mission is to take an integrated, performance-driven approach to connect brands with their customers across digital channels to reach their marketing goals. We exist to create a place where the best people in digital marketing want to work and that brands want to work with. We are high-speed, low-drag, digital marketing geeks that live for results. Add3 is located in Seattle, WA. We serve a broad range of clients throughout the U.S., ranging from Global 500 organizations to earlier-stage technology companies.

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German pharmaceutical company Bayer, maker of consumer health products such as Aleve and Advantix, is on a two-year mission to bring all media in-house. Bayer began building out its in-house programmatic operations in March 2017, and currently has a 10-person internal team that works in tandem with GroupM agency MediaCom on media buying. But starting in 2019, Bayer will drop this hybrid model and grow its internal marketing team to 20 or more people to handle everything from the strategy and pla...
DIGIDAY
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Hundreds of advertisers are pulling away from ultra-conservative news website Breitbart, and campaigners are confident the backlash is snowballing.According to a database from grassroots campaign group Sleeping Giants, a total of 818 companies have pledged to remove Breitbart from their media plan so far. In the last few months, giant corporations such as Kelloggs, BMW, Visa, T-Mobile, Nordstrom and Lufthansa have all severed ties with the company.And in the same week that President Donald Trump...
THE INDEPENDENT
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Google published a blog post about fighting piracy that linked to a PDF report. The PDF report discusses a ranking demotion signal. Google’s report reveals that it uses this demotion signal to rank sites lower. This article reviews the little-known demotion signal. The topic of the negative ranking signal isn’t discussed much. If you search about ranking signals you’ll find articles about ranking signals that help a site rank. But rarely will you find an article about what nega...
SEARCH ENGINE JOURNAL
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This time of year is ripe for reflection and goal-setting. It's a time when companies can look back and take stock of the past year: what worked, what didn't, and what lessons can be applied to the year ahead. Data still keeps marketers and advertisers up at night. And it's an area that many advertisers (and their host of partners) will be assessing ahead of 2018. As data-driven advertising has grown up and swiftly moved from a nice-to-have strategy to table stakes, brands and agenci...
ADAGE INDIA
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Snapchat’s worldwide ad revenues will total $774.1 million this year, but growth will be slower than eMarketer predicted a year ago. Although many advertisers remain on the sidelines, Snapchat’s ad products are tantalizing for some because of its creative capabilities, its highly engaged user base and its emerging reputation as an alternative to Facebook....
EMARKETER
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June 2015 was an ebullient time for Mic.com. The company closed a $17 million funding round. The news site for millennials was chasing hard-hitting stories about the racially fraught police shooting in Ferguson, Missouri, and sexism in gaming. To celebrate its list of 50 young trailblazers, Mic threw a Grey Goose-sponsored party at Marquee, a swanky nightclub in New York City’s Chelsea neighborhood decked out with red leather sofas and LED screens. It was a big step up from the parties tha...
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EVENTS

Siegel+Gale’s Future of Branding Roundtable Series
SIEGEL+GALE’S FUTURE OF BRANDING ROUNDTABLE SERIES
June 27-27, 2019
Siegel+Gale, the global brand strategy, design and experience firm, commemorates Pride Month with a very special program featuring preeminent executives who are helping to build some of the world’s most influential brands. The conversation will explore the rewards and challenges of leadership,...

The Best of Digital Marketing
THE BEST OF DIGITAL MARKETING
June 27-27, 2019
The biggest event of the Benelux in the field of online marketing, advertising and interactive media. This eighth edition also takes place in a dynamic setting with continuous sessions, pitches, interviews, marketing-tech demos, start-ups, panel discussions, workshops, and roundtables.