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EVENTS

Interactive Advertising Bureau Video Leadership Summit
INTERACTIVE ADVERTISING BUREAU VIDEO LEADERSHIP SUMMIT
July 15-16, 2019
The Interactive Advertising Bureau Video Leadership Summit is a gathering of very senior-level industry stakeholders, 70+ media, agency, brand, and technology executives who come together to break through the silos that typically isolate conversations and negotiations with the shared goal of shaping...

MozCon
MOZCON
July 15-17, 2019
Join us for a three-day, a one-track conference full of forward-thinking, tactical sessions in SEO, growth marketing, the mobile landscape, analytics, content marketing, and more. At MozCon you'll connect with our amazing community of industry leaders, chat with the speakers and Moz staff, pick ...

Arcalea


We believe marketing should be measurable, data-driven and effective. As a Google Premier Partner with industry-leading methodologies, Arcalea specializes in the strategic assessment of how audiences interact with brands online, and the resulting analysis and implementation of digital programs. From Search Engine Marketing (SEO/SEM), to Content Marketing, and Paid Advertising, our unique mix of national brand experience and proven proprietary analyses solves complex business challenges, and our clients win.

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Native advertising: The refreshing and unobtrusive form of advertising that syncs beautifully with web content and is receiving the attention of many publishers.The traditional advertising system has been dismantled by the heightened interest of the likes of adblockers. Therefore, an increasing number of publishers and advertisers are now using native ads on their websites and blogs to augment their existing ad revenues....
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Today, Siegel+Gale announced Joe Goldberg has joined the leadership team as head of strategy in the London office. Goldberg brings almost two decades of expertise in strategic leadership, business transformation and customer acquisition to the firm. “The world of branding has witnessed significant transformation over the past decade,” says Goldberg. “Our global footprint, our take on simplicity and our rich legacy mean Siegel+Gale is uniquely positioned to service the needs of ...
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Security experts have uncovered what appears to be the biggest and most profitable advertising fraud scheme known to date. In a report released Tuesday, cybersecurity firm White Ops mapped out a massive operation through which Russian cybercriminals are stealing millions of dollars from publishers and advertisers in the form of fake video views....
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Microsoft-owned professional social network LinkedIn faces a legal tension. As per the investigation carried out by Ireland’s Data Protection Commission(DPC), LinkedIn targeted 18 million non-LinkedIn users using Facebook ads without necessary clearance. The investigation was based on LinkedIn’s activities during the first half of 2018, a technology publication The Verge reported last weekend.
DPC, in its latest report, said that it acted on the complaint reported by a non-Lin...

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Facebook reported over $1 Billion in profits in its latest earnings call. $5.63 billion came from advertisements 80 percent of which came just from mobile ads alone. There is no denying that advertisers have been flocking to the social networking giant, as Facebook reported it now has over two million active advertisers. What Facebook does not report on is the number of advertisers who have not properly optimized their campaigns and are wasting money by not running an effective advertising strat...
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The stock was the subject of rosy commentary by two analysts this week. Both analysts believe shares have meaningful upside in 2019, citing the company's fast-growing cloud-computing and advertising businesses as key catalysts. Though e-commerce accounts for the bulk of Amazon's sales, the consumer-facing business has a smaller influence on the company's profits. Amazon's cloud-computing business, Amazon Web Services (AWS), is the key driver for the company's profits and Amaz...
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EVENTS

Interactive Advertising Bureau Video Leadership Summit
INTERACTIVE ADVERTISING BUREAU VIDEO LEADERSHIP SUMMIT
July 15-16, 2019
The Interactive Advertising Bureau Video Leadership Summit is a gathering of very senior-level industry stakeholders, 70+ media, agency, brand, and technology executives who come together to break through the silos that typically isolate conversations and negotiations with the shared goal of shaping...

MozCon
MOZCON
July 15-17, 2019
Join us for a three-day, a one-track conference full of forward-thinking, tactical sessions in SEO, growth marketing, the mobile landscape, analytics, content marketing, and more. At MozCon you'll connect with our amazing community of industry leaders, chat with the speakers and Moz staff, pick ...