home.aspx
 
EVENTS

AI in Marketing Conference
AI IN MARKETING CONFERENCE
March 27-27, 2019
AI in Marketing Conference will be focussing only on Artificial Intelligence (AI) in Marketing. An event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations.

Winning Digital Marketing Financial Services
WINNING DIGITAL MARKETING FINANCIAL SERVICES
March 27-27, 2019
Winning Digital Marketing Financial Services Conference features illustrations of the groundbreaking applications of AI & new technologies, thought-provoking approaches to digitalization, deeper insights & analysis into true customer needs & expectations & state-of-the-art techniques...

Arcalea


We believe marketing should be measurable, data-driven and effective. As a Google Premier Partner with industry-leading methodologies, Arcalea specializes in the strategic assessment of how audiences interact with brands online, and the resulting analysis and implementation of digital programs. From Search Engine Marketing (SEO/SEM), to Content Marketing, and Paid Advertising, our unique mix of national brand experience and proven proprietary analyses solves complex business challenges, and our clients win.

RELATED NEWS


Digital advertising spending has fallen for the first time since 2009 as the backlash against the lack of ad-spend transparency on Google and Facebook washes through the sector.Media agency bookings across digital declined by 1.7 per cent to $135.3 million in February as advertising spend on video platforms like Google’s YouTube plummeted 10.3 per cent.The spending drop — which was captured by Standard Media Index (SMI) — marks the first time in 94 months that digital has not g...
THE AUSTRALIAN
READ MORE

We viewed this as good news after at least five passengers, mostly children, have drowned or nearly drowned in the numerous pools on the Royal Caribbean ships. Its refusal to previously acknowledge that its we-don't-use-lifeguards policy was literally killing children was particularly frustrating to see.  It now seems clear that the cruise line appears committed to ending its ill conceived swim-at-your-own-risk policy. This weekend several people notified me that the cruise line is publ...
HTTP://WWW.CRUISELAWNEWS.COM
READ MORE

Amazon’s voice-controlled speaker, Amazon Echo, is powered by Amazon’s digital assistant software, Alexa. Nearly two years after Amazon introduced Echo, Alphabet sought to challenge it with its own Google Home device.Both devices are presented as a hub for automated homes where they can be used to control lights, shop online, and operate other appliances....
MARKET REALIST
READ MORE

The company that makes the popular soft drink, Keurig Dr. Pepper, will also offer payments to people who purchased Canada Dry for personal use in the United States since 2013. Those payments are capped at $5.20 per household without proof of purchase, and at $40 per household with proof of purchase, according to the proposed settlement, which does not apply to Canadian sales. The company is now trying to give broad notice to anyone who might qualify for these payments, in anticipation of final c...
NATIONAL POST
READ MORE

IRI, a global leader in innovative solutions and services for consumer, retail and media companies, and Google announced plans to launch a new solution that will enable CPG advertisers to measure the impact of YouTube advertising on offline sales using IRI Lift. This upcoming solution deepens IRI’s ongoing relationship with Google, which was established through the Google Measurement Partners program. IRI will work with Google to provide CPG advertisers with an accurate and granular unders...
MARTECH SERIES
READ MORE

Advertisers have found ways to bombard us with promotions no matter what we’re doing: watching TV, checking social media, and even when streaming music. But the future of advertising could be even more invasive when the next public event you attend is full of flying video drones projecting inescapable video everywhere you look....
D'MARGE
READ MORE

EVENTS

AI in Marketing Conference
AI IN MARKETING CONFERENCE
March 27-27, 2019
AI in Marketing Conference will be focussing only on Artificial Intelligence (AI) in Marketing. An event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations.

Winning Digital Marketing Financial Services
WINNING DIGITAL MARKETING FINANCIAL SERVICES
March 27-27, 2019
Winning Digital Marketing Financial Services Conference features illustrations of the groundbreaking applications of AI & new technologies, thought-provoking approaches to digitalization, deeper insights & analysis into true customer needs & expectations & state-of-the-art techniques...