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EVENTS

Life Science Advertising and Promotion Regulatory Affairs Conference
LIFE SCIENCE ADVERTISING AND PROMOTION REGULATORY AFFAIRS CONFERENCE
July 23-24, 2019
As life science corporations continue to utilize multiple channels for marketing and advertising patient therapies, Advertising and Promotions Regulatory Affairs teams must remain acutely connected to messaging which makes health claims and which illuminate potential product risks. In addition to di...

Brand Protection & Anti-Counterfeiting Executive Roundtable
BRAND PROTECTION & ANTI-COUNTERFEITING EXECUTIVE ROUNDTABLE
July 24-24, 2019
Consero brings senior executives together to build relationships and gain insights through uniquely intimate networking and learning opportunities. Join like-minded Heads of Customer Experience for inspiration and insight, networking and learning, and proven strategies to improve your business pract...

The Barber Shop Marketing

The Barber Shop Marketing brings marketing expertise to local, regional and national brands. Since 2003, we’ve made minding your business our business, your success our success. We start with a big open mind and a lot of curiosity. We want to know what makes you and your business tick, so we can create marketing programs that result in nothing short of world domination. Or your definition of it. As a full service agency, we provide excellence in all aspects of marketing by offering you everything from advertising to social media under one roof. Our services are available as a total turn-key solution or can be tailor-made to fit your needs.

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YouTube has a message for thousands of creators who work with the digital video giant: Advertising isn’t the only way to make money. On July 11, the Google unit unveiled new ways for video producers to generate revenue beyond ads. One new feature, Super Stickers, allows viewers to buy tiny animations that show up in live chats during some videos. New Channel Membership tiers let fans pay five different monthly fees to access special perks, such as exclusive live streams and extra clips. Yo...
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Silas Lewis-Meilus, APAC director, media consumer health from GlaxoSmithKline (GSK) will chair The Drum Digital Advertising Awards APAC 2019.Lewis-Meilus is joined by digital gurus from across the APAC region including Wunderman Thompson, Media Exchange Singapore, Kayo Sports, Mediacorp, Essence, S4Capital and Unilever, with more to be announced.In the 25th anniversary year of the first digital ad, these awards will once again be celebrating and rewarding the teams, individuals and the work that...
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Seeing how Daniel and Jon’s team were creating 3x, 4x, sometimes 7x on their own investment, which sometimes was over $1,000,000 a month, was just incredible -Morgenstein With ecommerce sales projected to eclipse over $600 trillion in 2019, the race to find the hidden secrets of monetizing digital advertising is at an all-time high. Agencies are sprouting like weeds with so called “experts” who pretend to know how to generate sales on platforms such as Google, Instagram, Facebo...
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Controversies have plagued Huawei over the past year. The BBC has been among the many news outlets to heavily cover its troubles, including a Panorama investigation into the business. But that hasn’t stopped the smartphone maker investing ad dollars with the broadcaster. Huawei will launch an extensive marketing campaign later this year that’s been created by BBC StoryWorks, the branded content agency for the broadcaster’s commercial arm. This campaign will look to “tell ...
THEDRUM
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Online advertising is likewise known as internet advertising or digital advertising which makes usage of the cyberspace to communicate the promotional marketing message to the customers.The online advertising term is broadly categorized on the basis of types of advertising which includes search engine optimization (SEO), banner marketing, search engine advertising (SEA), email marketing, online video advertising, local online advertising, social media optimization (SMO) strategies and additional...
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Global advertising spend is expected to grow 4.6 per cent in 2019, a dip from previous estimates, with internet advertising seen slowing to single digits in 2021 for first since the dotcom bubble burst, industry forecaster Zenith said. Zenith, owned by French advertising group Publicis, said in a report published on Monday that internet advertising would account for 52 per cent of global advertising expenditure in 2021, surpassing the 50 per cent mark for the first time....
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Pinterest sees the Asia Pacific region as an opportunity to grow its user base, as well as to partner with brands, publishers and creators by helping them increase engagement with their audiences through content and execution of their ideas. In addition, Ayumi Nakajima, the country manager for South East Asia and India at Pinterest tells The Drum that the platform wants to help brands to tell their story, engage with consumers across the entire customer journey and drive key business results inc...
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The next election cycle is expected see more than $6 billion in the total cost of TV and digital ads, according to a report released by political ad-tracking firm Advertising Analytics on Tuesday. According to the firm, that figure marks a 57 percent increase from last year's midterm elections, largely driven by a significant boost in digital video advertising. Of the $6 billion total, $1.6 billion is projected be spent on digital video platforms, like Facebook and Google, while $4.4 billion...
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Today’s marketer faces ever more complexity in its communications to and connections with its consumers. With new and emerging channels to contend with, omnichannel has perhaps never been so important, but are you getting it right? Your audiences aren’t confined to a single brand experience or moment: they don’t consider messages in media siloes - but instead expect a coherent experience across all the content, messaging, offers and other interactions a brand provides. This lea...
THE DRUM
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The Food Safety and Standards Authority of India (FSSAI) has proposed curbing advertisements of unhealthy food such as High Fat, Salt and Sugar (HFSS) in and around school premises. This action was proposed in an attempt to promote safe and wholesome food among school children, FSSAI CEO Pawan Kumar Agarwal said. The FDA officials have received the correspondence and will carry out a survey and send notices to the concerned department. “We have proposed to curb advertisements and promotion...
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EVENTS

Brand Protection & Anti-Counterfeiting Executive Roundtable
BRAND PROTECTION & ANTI-COUNTERFEITING EXECUTIVE ROUNDTABLE
July 24-24, 2019
Consero brings senior executives together to build relationships and gain insights through uniquely intimate networking and learning opportunities. Join like-minded Heads of Customer Experience for inspiration and insight, networking and learning, and proven strategies to improve your business pract...

Life Science Advertising and Promotion Regulatory Affairs Conference
LIFE SCIENCE ADVERTISING AND PROMOTION REGULATORY AFFAIRS CONFERENCE
July 23-24, 2019
As life science corporations continue to utilize multiple channels for marketing and advertising patient therapies, Advertising and Promotions Regulatory Affairs teams must remain acutely connected to messaging which makes health claims and which illuminate potential product risks. In addition to di...