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EVENTS

AI in Marketing Conference
AI IN MARKETING CONFERENCE
March 27-27, 2019
AI in Marketing Conference will be focussing only on Artificial Intelligence (AI) in Marketing. An event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations.

Winning Digital Marketing Financial Services
WINNING DIGITAL MARKETING FINANCIAL SERVICES
March 27-27, 2019
Winning Digital Marketing Financial Services Conference features illustrations of the groundbreaking applications of AI & new technologies, thought-provoking approaches to digitalization, deeper insights & analysis into true customer needs & expectations & state-of-the-art techniques...

The Barber Shop Marketing


The Barber Shop Marketing brings marketing expertise to local, regional and national brands. Since 2003, we’ve made minding your business our business, your success our success. We start with a big open mind and a lot of curiosity. We want to know what makes you and your business tick, so we can create marketing programs that result in nothing short of world domination. Or your definition of it. As a full service agency, we provide excellence in all aspects of marketing by offering you everything from advertising to social media under one roof. Our services are available as a total turn-key solution or can be tailor-made to fit your needs.

RELATED NEWS


The report found that 74% of marketers believe their banner ads are relevant to their target audience, a 16% year-over-year increase. However, just 14% of consumers said that banners display relevant ads, and only 35% of consumers reported to have intentionally clicked on such ads in 2018....
THEDRUM
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Britain’s stature in international advertising has been given a boost following the publication of new figures indicating that total exports rose to £6.9bn in 2017. Data compiled by the Advertising Association showed an overall rise in exports of 18% from the year prior, a double-digit boost far in excess of UK service exports as a whole, lagging behind on seven per cent.The figures were buoyed by a strong performance in Europe where the export value of advertising services has almos...
THE DRUM
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YouTube is planning to introduce a fact-check box in search results for topics that are prone to misinformation. Buzzfeed News reports that this feature will eventually be available worldwide, and is currently available to some users in India. YouTube is said to be working on this feature with a number of third-party verified fact-checkers.The fact-check panels will automatically debunk false claims by pulling information from those third-party sites....
SEARCH ENGINE JOURNAL
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Advertising spend in the Republic will increase by just 0.6 per cent to €1.044 billion this year, with online market growth barely offsetting a decline in “offline” spending, media-buying group Core has forecast. Intensifying concerns about the risk of a hard Brexit have led to a “poor, but not unexpected” start to 2019 for the Irish advertising market and the uncertainty may well continue deeper into the year, said Core in its Outlook 2019 report. The subdued foreca...
THE IRISH TIMES
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Many marketers will need new strategies if consumers adopt Facebook Inc.’s promised platform for private, encrypted, disappearing messages.I  don’t view this as replacing the public platform. Facebook and Instagram will continue to get more important,” Facebook Chief Executive Mark Zuckerberg said Wednesday, as he announced the company’s new plan for messaging. But “there is as rich of a platform to develop around the intimate and private communications as ther...
THE WALL STREET JOURNAL
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In a tweet from its safety handle, the company announced an update to its abuse reporting functions, allowing users to specify personal information issues, with a GIF showing step-by-step instructions. Twitter Inc. on Thursday added to efforts to address concerns over privacy protection on social media.In a tweet from its safety handle, the company announced an update to its abuse reporting functions, allowing users tospecify personal information issues, with a GIF showing step-by-step instructi...
THE FINANCIAL EXPRESS
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The Australian consumer watchdog and the corporate regulator have been asked to investigate patently false” statements made by Adani in its recent advertising campaign criticising the Queensland government.The complaints, lodged by the Lock the Gate Alliance, relate to a series of billboard and digital advertisements by Adani, which claim the company is “ready to start work on the Carmichael mine” and criticises the state for “moving the goalposts.In a letter to the Austr...
THE GUARDIAN
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New estimates put the share of all advertising now accounted for by digital ads at just 25%, far lower than the 50% previously supposed.Figures compiled by Morgan Stanley analyst Brian Nowak highlighted the significant disparity between prediction and reality which he attributes to a number of factors, all of which point to good news for Facebook and Googleas they seek to grow their own businesses.Between them the duopoly is driving over 80% of all online ad growth, leaving little room for compe...
THE DRUM
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Earlier this year, a joint research project between the Advertising Association, Isba and Credos revealed that consumer trust in advertising had hit a record low. The trade bodies have now revealed a collaborative five-step plan aimed at tackling the issue. According to the ‘Trust Working Group’ research, public favourability towards advertising was just 25% last December. In 1992, that figure was 48%.The new blueprint, revealed on Tuesday (5 March) at Isba's annual conference, d...
THE DRUM
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Facebook denies there is an imbalance of bargaining power between the social media giant and Australian publishers, saying there is no evidence for the competition regulator's claim to the contrary.In Facebook's response to the Australian Competition and Consum er Commission's draft recommendations in its digital platforms inquiry handed down in December, the social media company said publishers controlled whether and how their content was accessed on Facebook.In terms of the value e...
THE AUSTRALIAN FINANCIAL REVIEW
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EVENTS

AI in Marketing Conference
AI IN MARKETING CONFERENCE
March 27-27, 2019
AI in Marketing Conference will be focussing only on Artificial Intelligence (AI) in Marketing. An event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations.

Winning Digital Marketing Financial Services
WINNING DIGITAL MARKETING FINANCIAL SERVICES
March 27-27, 2019
Winning Digital Marketing Financial Services Conference features illustrations of the groundbreaking applications of AI & new technologies, thought-provoking approaches to digitalization, deeper insights & analysis into true customer needs & expectations & state-of-the-art techniques...