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EVENTS

Social Media Marketing Event
SOCIAL MEDIA MARKETING EVENT
March 20-21, 2019
Learn the nuts and bolts of a successful social media strategy to position your brand for success. Assess and audit your current social media initiatives through real-life feedback, discussions and peer-to-peer learning. Revitalize your strategy framework as brand practitioners walk you step-by-step...

Advertising Week Europe
ADVERTISING WEEK EUROPE
March 18-21, 2019
Advertising Week’s immersive daytime programming is made up of over 200 seminars and workshops that focus on the industry’s most relevant topics and trends. Whether it’s a roundtable with industry experts discussing the latest innovations in technology and data, or a keynote with g...

Precis Digital


Thanks to many awards and satisfied clients, we can safely say that Precis is now one of the leading digital marketing agencies in Europe. Our task is to raise the performance of data-driven marketing. This we achieve by applying deep product knowledge, data science and proprietary technology. As our founders are ex-Googlers, it’s a given that our culture is based on a genuine enthusiasm for data. Beyond this we’re thoroughly transparent in every way we can be, and truly inspired by the notion of excellence. And most importantly, we’re a friendly crowd of individuals from all over the world – so come and see us!

RELATED NEWS


When Skoda announced a three-year partnership with Sir Bradley Wiggins last month, it was hardly a surprise given its origins as a cycle company.However, the car brand’s head of UK marketing Kirsten Stagg says there’s more to the move than meets the eye.Speaking to Marketing Week, Stagg says the partnership represents a bold shift in Skoda’s marketing away from functional advertising and over to emotionally-led storytelling. In particular, Skoda wants to appeal more to female d...
MARKETING WEEK
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With the launch of DirectTV now earlier this month, cord cutting at scale is likely about to get very real. But will we unleash the real potential of it or make the same mistakes of the past? People in an industry tend to see things rather differently from people outside of it and have their own special flavors of irrelevant distractions, such as streaming vs broadcast and the nonsense fight between TV and video. Even in my role as tech support to my agency and head of innovation I've no ide...
ADWEEK
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E-commerce marketers at US brands struggling to keep pace with where and how consumers browse and purchase online, according to new research published. An e-commerce-focused study by ClickZ, produced in partnership with Catalyst, part of GroupM, has found that 85% of browsing and purchasing activity occurs with non-Amazon retailers, but only 25% of US brands say they have a strategy for e-commerce retailers beyond Amazon. The Era of E-commerce: Capitalizing on the New Customer Journey has also f...
MARTECH SERIES
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Channel 4 has announced a new VoD ad format, which was developed by video tech firm Innovid, that allows advertisers to incorporate the first names of viewers into their ads.Among the launch partners for the supposedly “groundbreaking” format are Foster’s and 20th Century Fox, with the latter utilising it for its new horror prequel Alien Covenant (see above)....
MARKETING WEEK
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Even the most fervent believers in programmatic advertising believe it needs to undergo a cleanup, as marketers lose faith in ad tech due to issues like hidden fees, ad fraud and murky auction models. The mood among marketers, agencies and vendors at AdExchanger’s Industry Preview event Jan. 17-18 in New York was a candid admission that automated ad buying is undeniably the future but has many problems that cannot be put off. “There’s an element of trust missing right now,&rdqu...
DIGIDAY
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Around 615 million devices are now blocking ads across the globe, as more people deploy ad blocking software on their phones too, according to new research.

The figure, from a new report from Pagefair, represents year-over-year global growth of 30%.

Mobile adblock usage grew by 108 million, reaching a total of 380 million active devices, the report found....

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EVENTS

THE SOCIAL CONFERENCE
THE SOCIAL CONFERENCE
March 21-21, 2019
TSC is about applying social in business, commerce, and marketing. Important themes are the influence of AI and bots, the broadening of social data and the human aspect in social.

Social Media Marketing Event
SOCIAL MEDIA MARKETING EVENT
March 20-21, 2019
Learn the nuts and bolts of a successful social media strategy to position your brand for success. Assess and audit your current social media initiatives through real-life feedback, discussions and peer-to-peer learning. Revitalize your strategy framework as brand practitioners walk you step-by-step...