home.aspx
 
EVENTS

Life Science Advertising and Promotion Regulatory Affairs Conference
LIFE SCIENCE ADVERTISING AND PROMOTION REGULATORY AFFAIRS CONFERENCE
July 23-24, 2019
As life science corporations continue to utilize multiple channels for marketing and advertising patient therapies, Advertising and Promotions Regulatory Affairs teams must remain acutely connected to messaging which makes health claims and which illuminate potential product risks. In addition to di...

Brand Protection & Anti-Counterfeiting Executive Roundtable
BRAND PROTECTION & ANTI-COUNTERFEITING EXECUTIVE ROUNDTABLE
July 24-24, 2019
Consero brings senior executives together to build relationships and gain insights through uniquely intimate networking and learning opportunities. Join like-minded Heads of Customer Experience for inspiration and insight, networking and learning, and proven strategies to improve your business pract...

Found

We're Found, a London-based digital performance agency that's remastering ROI. We have proven ourselves and been recognised as an agency able to deliver highly successful digital campaigns in innovative and boundary-pushing ways. At Found, we believe every client has a right to get the most out of their marketing investments, coupled with the highest quality of service. That’s why we build our services around our clients’ needs, demands and budget. Our enthusiastic and passionate team delivers the highest possible search, social and mobile results. Through intelligent insight and continual innovation, our aim is to always keep one step ahead of the competition.

RELATED NEWS


Ads for Viagogo will no longer appear in paid-for search results after Google say the ticket resale site have breached their policies. Google have suspended Viagogo from advertising after the search engine giant found the secondary ticket reseller had breached their “strict policies.” The move means that Viagogo’s adverts will no longer appear in paid-for search results, with the news coming after the UK’s Competition And Market Authority recently announced their intentio...
LOUDERSOUND
READ MORE

Publicis Groupe clawed its way back to organic revenue growth, reporting a 0.1% rise in the second quarter despite a trend of fee reduction on traditional advertising.“This growth is healthy and built on solid foundations,” says Arthur Sadoun, chairman and CEO.The company had anticipated the return to positive territory following strong new business wins. The rise compared to a 1.6% fall in the first three months of the financial year.Net revenue for the first six months of the year ...
ADNEWS
READ MORE

A tiny San Diego-based advertising software company claims Google spent years courting it for a partnership, urged it to build a custom version of its platform and share its source code   only to launch a competing product that infringed on the smaller company's intellectual property. Impact Engine claims Google’s Display Ad Builder bears a striking resemblance to their own product, which is protected by six patents. “As a result of Google’s brazen and willful pat...
BIZJOURNALS
READ MORE

Since the inception of digital advertising, marketers have debated the impact of an ad’s environment on how that ad is perceived by its intended audience. The latest biometric research released by Integral Ad Science (IAS) today shows neurological evidence that an ad's environment has a dramatic impact on how people react to the ad. The research found that ads viewed in high-quality mobile web environments were perceived 74% more favorably than the same advertisements seen in low-quali...
BUSINESSWIRE
READ MORE

Alphabet Inc's Google LLC was hit on Monday with a U.S. lawsuit alleging it copied a smaller firm's patented digital advertising technology. Impact Engine Inc filed the complaint in federal court in San Diego, California, alleging various Google online advertising platforms, including Google Ads and Google AdSense, infringed on six patents. The allegedly violated patents, granted to San Diego-based Impact Engine between 2011 and 2018, relate to so-called "programmatic creative"...
FIRSTPOST
READ MORE

During a recent speech, Facebook CEO Mark Zuckerberg admitted that the social media company chose to block American pro-life groups from running ads on Ireland’s abortion referendum last year despite being under no legal obligation to do so.Zuckerberg was speaking to the annual Aspen Ideas Festival. In a video clip highlighted by Live Action founder Lila Rose, Zuckerberg cites the company’s experience with the May 2018 referendum to repeal Ireland’s constitutional protection fo...
LIFESITENEWS
READ MORE

As digital advertising takes over the world of marketing, with popular focus on everything from social media ads to search engine ads, it can be easy to forget about television. In recent years, though, the TV landscape has changed significantly. For example, half of TV drama viewers now watch through digital video recorders (DVR). What does this mean for advertisements? Are there certain types of ads that work better for DVR viewers? Or are viewers just fast-forwarding through all of the ads? E...
PHYS
READ MORE

SiriusDecisions since around the time when Rich Eldh and John Neeson gave birth to the company. I’ve found their frameworks especially useful in helping focus my teams’ actions and report on the value of our contributions. Perhaps you’ve found the same. For many years, the SiriusDecisions Demand Waterfall has been used as the standard framework for managing demand generation processes. The beauty of the original Demand Waterfall was its clarity and simplicity. Built as a useful...
SOURCE
READ MORE

VAB, an insights-driven, research and marketing company dedicated to helping brand leaders make fully informed media decisions, launched a new multiscreen commercial campaign featuring the founders of two profitable direct-to-consumer (DTC) companies: Peloton, the global technology company revolutionizing fitness, and Touch of Modern, an e-commerce app for men to discover cutting-edge products not easily found at traditional retailers....
PRNEWSWIRE
READ MORE

JC Decaux Australia and New Zealand has announced an exclusive partnership with Scentre Group which will see the outdoor company develop and manage a portfolio of external roadside advertising touchpoints at Scentre Group’s Westfield centres in Australia and New Zealand. The two companies have signed a 10-year agreement and stretches across 41 centres. Steve O’Connor, JC Decaux Australia and New Zealand CEO said: “Our relationship with Scentre Group is a very strong one, founde...
BUMBRELLA
READ MORE

EVENTS

Brand Protection & Anti-Counterfeiting Executive Roundtable
BRAND PROTECTION & ANTI-COUNTERFEITING EXECUTIVE ROUNDTABLE
July 24-24, 2019
Consero brings senior executives together to build relationships and gain insights through uniquely intimate networking and learning opportunities. Join like-minded Heads of Customer Experience for inspiration and insight, networking and learning, and proven strategies to improve your business pract...

Life Science Advertising and Promotion Regulatory Affairs Conference
LIFE SCIENCE ADVERTISING AND PROMOTION REGULATORY AFFAIRS CONFERENCE
July 23-24, 2019
As life science corporations continue to utilize multiple channels for marketing and advertising patient therapies, Advertising and Promotions Regulatory Affairs teams must remain acutely connected to messaging which makes health claims and which illuminate potential product risks. In addition to di...