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EVENTS

Life Science Advertising and Promotion Regulatory Affairs Conference
LIFE SCIENCE ADVERTISING AND PROMOTION REGULATORY AFFAIRS CONFERENCE
July 23-24, 2019
As life science corporations continue to utilize multiple channels for marketing and advertising patient therapies, Advertising and Promotions Regulatory Affairs teams must remain acutely connected to messaging which makes health claims and which illuminate potential product risks. In addition to di...

Brand Protection & Anti-Counterfeiting Executive Roundtable
BRAND PROTECTION & ANTI-COUNTERFEITING EXECUTIVE ROUNDTABLE
July 24-24, 2019
Consero brings senior executives together to build relationships and gain insights through uniquely intimate networking and learning opportunities. Join like-minded Heads of Customer Experience for inspiration and insight, networking and learning, and proven strategies to improve your business pract...

Primacy

Marketing doesn’t stand still. New opportunities are a constant, and old ones keep evolving. Against this dynamic backdrop, Primacy helps clients bring “What’s Next” thinking to the business at hand. We’re inpsired by technology. Obsessed with data. And led in everything we do by creative ideas. With vertical-specific expertise, Primacy helps clients in healthcare, financial services, higher education, manufacturing and consumer spaces enjoy the “What’s Next” advantage. Our services include strategy, concept, design, user experience, marketing, technology, branding, mobile, and media planning. With award-winning, meaningful impact that leads to measurable results, it's no wonder that our client retention benchmarks well over industry standard.

RELATED NEWS


Alphabet-owned Google has confirmed that it will increase the transparency of political adverts in time for upcoming elections to the European Parliament as the digital giant seeks to mend fences with politicians on the other side of the Atlantic. A new policy will be introduced requiring political advertisers to file an application for pre-vetting before they may book a political ad, minimizing the risk of external states and actors being allowed to maliciously influence results. The measures f...
THE DRUM
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NEW YORK--(BUSINESS WIRE)--U.S. advertisers invested $17.6 billion in digital advertising in the third quarter of 2016, according to the latest IAB Internet Advertising Revenue Report released today by IAB (Interactive Advertising Bureau) and prepared by PwC US. This marks the highest third quarter for digital advertising spending on record, and represents a 20 percent increase over the same time period in 2015. It also accounts for a 4.3 percent increase over Q2 2016....
BUSINESSWIRE
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Where there’s great demand, there’s also great incentive for fraud. That’s a problem for ad buyers looking for new sources of video ad inventory. While bots and domain spoofing remain a threat to programmatic, there’s another type of fraud scheme eating up video ad dollars. Middlemen — typically ad networks and unscrupulous publishers they work with — are making money by arbitraging the difference between display and video CPMs. These same middlemen are also m...
DIGIDAY
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W.A.C. Bennett did a program a lot like this in the late 1960s, called the B.C. Second [Mortgage], and the idea was to give people a loan, I think it was up to $10,000 to get into their first home. I remember my parents would talk about this. That's what spurred me to getting the bureaucracy working on one like this....
THEPROGRESS
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In line with its continued commitment to making the web a better place for consumers by protecting them from misleading, inappropriate, or harmful ads, Google today released its annual ‘Better Ads Report’ for 2016. In 2016, Google took down 1.7 billion ads that violated its advertising policies, more than double the amount of bad ads it took down in 2015.“A free and open web is a vital resource for people and businesses around the world. And ads play a key role in ensuring you ...
EXCHANGE4MEDIA
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Google has introduced new capabilities for YouTube ads that will help advertisers drive more conversions. The new features combine the creative solutions offered by YouTube with the machine learning and measurement solutions offered by Google Ads. YouTube advertisers will soon be able to drive more conversions with a wider variety of video ad extensions. In the example below, Google shows how a movie studio is using one of the new ad extensions to drive ticket sales....
SEARCH ENGINE JOURNAL
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EVENTS

Life Science Advertising and Promotion Regulatory Affairs Conference
LIFE SCIENCE ADVERTISING AND PROMOTION REGULATORY AFFAIRS CONFERENCE
July 23-24, 2019
As life science corporations continue to utilize multiple channels for marketing and advertising patient therapies, Advertising and Promotions Regulatory Affairs teams must remain acutely connected to messaging which makes health claims and which illuminate potential product risks. In addition to di...

Brand Protection & Anti-Counterfeiting Executive Roundtable
BRAND PROTECTION & ANTI-COUNTERFEITING EXECUTIVE ROUNDTABLE
July 24-24, 2019
Consero brings senior executives together to build relationships and gain insights through uniquely intimate networking and learning opportunities. Join like-minded Heads of Customer Experience for inspiration and insight, networking and learning, and proven strategies to improve your business pract...