Brokaw Inc.

menafn | January 13, 2020

Technology allows us to insert ourselves in all the spaces where we develop, and that is that it becomes necessary and almost obligatory in order to be able to be in tune with the new changes that are taking place in today's world. Digital advertising represents a tool to reach all sectors related to the area in which we move. This change brings innumerable advantages for marketers who currently use advertising in digital media . Digital advertising, specifically in the media, helps both com...

adweek | February 28, 2020

U.S. mobile advertising revenue is now worth $70 billion, according to IAB numbers. And the in-app mobile advertising economy–ads not served across the mobile web–is forecast to be worth $226 billion across the globe by 2025.n But a cloud hovers above the space because the industry’s major platform providers (with regulators peering over their shoulders) are growing increasingly preoccupied with privacy. Last month, Google confirmed it would retire the use of cookies for ad tar...

Ad Networks

Scripps, Amazon Advertising | May 19, 2021

The E.W. Scripps Company is partnering with Amazon Advertising to bring its OTT advertising services to local businesses, extending its supremacy in the over-the-top (OTT) space ever further. Scripps' Octane OTT sales team and Amazon Advertising will collaborate to sell Amazon OTT inventory to local companies through IMDb TV, Twitch, top-tier network and broadcaster applications, and Amazon's News apps as part of this new program. Amazon OTT and Twitch had a combined month...

Ogury | September 17, 2020

Ogury, the global leader in mobile advertising driven by user choice, announced today the addition of proprietary App Spoofing Prevention and a partnership with DoubleVerify - a leading software platform for digital media measurement, data and analytics - to strengthen its commitment to fight fraud in advertising. Available today to new and current advertisers, these enhancements add two layers of fraud prevention to ensure ads are delivered to real humans in the intended environment. The ad tec...