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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Social Media Advertising
Kargo | October 19, 2021
Kargo, the leader in digital high impact advertising, today announced the acquisition of the commerce-driven paid social advertising powerhouse StitcherAds. StitcherAds’ paid social commerce platform expands Kargo’s robust integrated omnichannel product suite, providing a comprehensive set of solutions for advertisers looking to execute digital campaigns across multiple screens to drive Return on Ad Spend (ROAS). With the addition of StitcherAds, Kargo is able to bring performance-ma...
techiexpert | January 21, 2020
Whether you are printing off physical ads with HP ink cartridges from your office or you are setting up a billboard along the highway, it is important to keep your physical advertising strong, even in the digital age. Many businesses have successfully made the transition to digital marketing and reaped the rewards; however, some have left the physical realm entirely, which is a big mistake. Physical advertising still maintains many qualities and advantages that are not possible to achieve throug...
Programmatic Advertising
AT&T | December 22, 2021
AT&T Inc. (NYSE:T) has agreed to sell its global programmatic advertising marketplace, Xandr Inc., to Microsoft.1 The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers. As the digital landscape evolves in a post-cookie world, Microsoft and Xandr can shape the digital ad marketplace of the future. Xandr's technology strategically complements Microsoft...
Ad Tech and Martech
Cavai | August 23, 2021
Cavai, the global leader in conversational ad tech, has raised £6.5m from a range of prominent investors including Norway’s 2 largest venture players, Investinor and Idekapital, and ad tech industry specialist FirstPartyCapital. It will use the funds to bolster its offering in existing markets, develop its product portfolio, and expand in the US as it gets IPO-ready Alex Rahaman, London based partner at Idekapital, has relevant international ad tech experience ...
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