DMC Atlanta

Pinterest | June 03, 2022

Pinterest ads now extend to Japan. It makes Japan the 31st ad market for Pinterest ads and the third in the Asia-Pacific region after Australia and New Zealand. Additionally, the platform’s partnership with Shopify will also extend to Japan. It will help Japanese merchants add product catalogs to Pinterest and run shopping ads. In a blog post, Pinterest country manager for Japan, Kei Narita, said that 8.7 million people in Japan use Pinterest every month and two out of five ...

Integral Ad Science | August 10, 2020

Integral Ad Science (IAS), the global leader in digital ad verification, today announced it is the first verification company to integrate with Google Ads Data Hub (ADH), Google's privacy-focused data platform for advertisers. The IAS integration provides advertisers viewability, ad fraud, and brand safety measurement for YouTube via ADH.While IAS does not collect or use any private audience data for delivering its verification services, being the first with this new integration will h...

Display Advertising, Ad Tech and Martech

Business Wire | June 30, 2023

Creative intelligence company RAD Technologies Inc., widely recognized as RAD AI, and user-generated gaming platform Overplay have joined forces in a strategic partnership to launch innovative engagement tools for the creator community. This collaboration marks a new era in interactive content, social gaming, and digital marketing by marrying artificial intelligence with video and game creation. Now, RAD AI’s brand partners and its vibrant creator community have premier ac...

Mobile Advertising

The Trade Desk | October 23, 2021

Global advertising technology leader, The Trade Desk today announced a first-of-its-kind global partnership with Xiaomi, the world’s second-largest smartphone maker, that allows advertisers to access Xiaomi’s global audience through its mobile ad offerings directly via The Trade Desk platform. The Trade Desk’s direct integration with Xiaomi makes this an industry-leading development for brands that want to unleash the potential of the open internet. Through this ...