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Ad Networks
Entravision, LATV Networks | August 30, 2022
Entravision (NYSE: EVC), a leading global advertising solutions, media and technology company, today announced a strategic partnership with LATV Networks, a minority-owned and operated media company serving the Latino community as a content hub, talent incubator and cultural advocate. “Entravision is very excited to partner with LATV Networks,” said Juan Saldivar, Chief Digital and Strategy Officer of Entravision. “Our Company has extensive digital marketing expe...
Advertiser Platforms
MEASURED | October 13, 2021
As advertising platforms grapple with the measurement fallout of increasing restrictions on data and tracking, Measured has launched the industry’s first end-to-end incrementality measurement and reporting solution for Facebook in a post-iOS 14.5 world. Facebook recently indicated that the platform’s measurement and reporting systems are suffering accuracy issues related to updates in recent versions of Apple’s iOS. Facebook believes that “real world conver...
Measured | July 27, 2022
Measured, the leading spend optimization platform for DTC advertisers, today released The State Of DTC Marketing Measurement, a new research report that explores how direct to consumer (DTC) marketers are navigating budget optimization and measurement challenges associated with ongoing upheaval in the advertising industry. Based on a recent survey of DTC marketers, conducted by media metrics consultancy Sequent Partners, the report reveals where marketers are allocating their ad spend, how they ...
Ad Networks, Advertiser Campaign Management, Programmatic Advertising
Integral Ad Science | December 16, 2022
Integral Ad Science, a global leader in digital media quality, today announced a first-to-market partnership with Gadsme, a premium in-game advertising platform. The partnership will enable IAS to verify Gadsme ad inventory globally and provide marketers with third-party viewability and invalid traffic measurement (IVT) through the IAS Signal platform. "As the global in-game advertising market continues to grow, we are excited to partner with Gadsme to further develop campaig...
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