Accelerate Online Marketing

Ad Tech and Martech

DoubleVerify | March 01, 2023

On February 28, 2023, DoubleVerify, announced a partnership with Samsung Ads Europe to offer a range of solutions to advertisers. The collaboration will enable advertisers to ensure the effectiveness of their video and CTV campaigns through DV Video Complete. This offering will be available to advertisers across Samsung's 50 million Smart TVs throughout Europe. DV Video Complete is a comprehensive solution that enables advertisers to monitor and optimize their video campaign...

Amazon | May 07, 2020

As advertising platforms continue to post initially healthy gains derailed by COVID-19 in Q1, many were interested to see where Amazon would net out during the pandemic. Unlike other platforms, Amazon acts as both advertising and fulfillment mechanism for m...

Advertiser Campaign Management, Ad Tech and Martech

ExchangeWire | June 27, 2023

Teads, the global media platform, has announced the release of attention metrics in Teads Ad Manager (TAM), its dynamic programmatic buying platform. This integration makes Teads the first platform to embed Lumen’s attention measurement natively and gives clients the ability to measure attention similarly to how they measure viewability. This integration marks one year since the launch of Teads Attention Program, an incubator for innovation, which fuelled hundreds of tests...

Display Advertising

OneScreen.ai, Evertreen | April 22, 2022

OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, is partnering with Evertreen, the only platform that allows users worldwide to plant real trees online and track them via satellite, to establish a forest of more than 10,000 trees a year in Madagascar. The campaign is to help reduce the carbon footprint of real-world advertising as OneScreen.ai accelerates industry growth by making it easier to buy and sell out-of-home ads, whether that’s static o...