Brand It Advertising

Google | June 30, 2020

Google is letting retailers run free shopping ads in US search results, which will be displayed in knowledge panels starting this summer.This move comes only two months after Google made shopping ads free in the ‘Shopping’ tab. All together that’s a lot of free promotion available to retailers.Following a dramatic increase in online shopping, Google says it has become “crucial” to connect consumers with the best merchants for their needs.That&rsquo...

Vizio | February 18, 2020

With the launch of an ad sales division in December, Vizio is taking full advantage of the work its competitors have done to educate buyers on CTV advertising. “We’re piggybacking on the success of Roku, Samsung and Amazon,” said Mike O’Donnell, SVP of Vizio’s platform business. Similar to other device makers, Vizio’s proposition is to continue to monetize one-off smart TV sales through ongoing ad sales. For buyers, the opportunity is to reach a ...

Ad Networks

OutPoint | November 23, 2021

OutPoint, an automated media mix modeling (MMM) platform, announced it raised USD$1.2M in pre-seed funding to transform how high-growth consumer brands measure paid media effectiveness and diversify marketing investments. The funding enables the company's growth and hiring efforts, especially in its Research and Engineering functions. San Francisco-based venture capital firms Tuesday Capital and MGV led the pre-seed round, with further backing from Entrepreneur First and Mistr...

TargetBay | October 01, 2020

TargetBay, an Ecommerce Marketing Cloud, used by thousands of online stores across the globe, has partnered with Google to share high-quality product reviews from TargetBay's clients on Google Product Search and Google Shopping Ads. Ecommerce store owners and managers can use product reviews to drive more qualified shoppers to their website and gain more visibility across Google. TargetBay is excited to announce that it is now a Google-approved product reviews aggregator. Why is TargetBay an...