Across the Pond

Display Advertising

Ford | May 17, 2021

Ford is now patenting a technology that can take these roadside advertisements and deliver them directly to your car's infotainment system. The company intends to use the cameras that are now standard on many cars to train them to recognize advertisements on billboards. The device would also go so far as to provide links to the brands advertised on billboards as well as contact information to call to get the products. Ford could argue that it solves the problem ...

Advertiser Campaign Management

SERVPRO | November 02, 2021

SERVPRO, the nation's leader in fire and water cleanup and restoration services, will bring its Like it never even happened® brand promise to life in a fun, visually-striking advertising campaign. The new "There's a PRO for That" campaign, which is scheduled to launch on November 1, showcases SERVPRO's industry-leading arsenal of cleaning and restoration capabilities through a series of extreme scenarios that put its services to the test. The new integrat...

TargetBay | October 01, 2020

TargetBay, an Ecommerce Marketing Cloud, used by thousands of online stores across the globe, has partnered with Google to share high-quality product reviews from TargetBay's clients on Google Product Search and Google Shopping Ads. Ecommerce store owners and managers can use product reviews to drive more qualified shoppers to their website and gain more visibility across Google. TargetBay is excited to announce that it is now a Google-approved product reviews aggregator. Why is TargetBay an...

Ad Networks

Targetspot | September 23, 2022

Targetspot (formerly AudioValley) (Paris:ALTGS) (Brussels:ALTGS), a global player in AdTech and digital audio monetisation, is strengthening its position in podcast monetisation by adding new resources to its US marketplace and entering into a series of partnerships in the UK and France. A particularly dynamic segment of the digital audio industry, podcasts are now a major growth area for the Group. In North America, the Targetspot podcast marketplace has been refined to fully mee...