Adcorp

Mobile Advertising

IAB Australia | May 24, 2021

The Australian digital advertising market has maintained its high growth rate, rising 25.8% year on year to $2,883 million in the March quarter of 2021. According to the data from the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC, retail advertising is on the rise, while classified advertising is on the rebound, reflecting the general health of the Australian economy and growing customer trust. “Digital advertising continues apace, and we&...

Display Advertising, Retargeting

TripleLift | January 11, 2023

TripleLift, one of the biggest advertising technology platforms worldwide, announced entering into a partnership with Cinedigm Corp., a premier streaming and entertainment company serving a passionate fan base, to introduce in-show advertising for brands and advertisers across its flagship streaming service, Cineverse and range of FAST channels, including Real Madrid TV, The Bob Ross Channel, The Dove Channel, and others. Cinedigm's dynamic overlay and split-screen ad units, p...

Advertiser Campaign Management

PenFed Credit Union | February 11, 2021

PenFed Credit Union, the nation's second biggest federal credit union, today reported the launch of its massive advertising campaign in the Washington Dulles International Airport. The "PenFed Saves You Money" advertising campaign is situated in perhaps the most intensely trafficked zones inside the air airport: the passage interfacing withdrawing and showing up United Airlines Hub passengers between Concourse C and the AeroTrain station heading to move flights and Main Terminal. Read More

Ad Networks, Advertiser Campaign Management

NBCUniversal's Peacock | July 01, 2022

NBCUniversal's Peacock streamer made $1 billion in ad sales during its upfront ad negotiations, with total digital and streaming sales up 20% from last year, according to the media conglomerate, which confirmed today that it had concluded its upfront negotiations. NBCU is the latest media company to announce the end of its upfront season, capping off a season in which many marketers frequently adjusted budgets to account for market uncertainty caused by various economic factor...