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instanttechnews | February 25, 2020

Facebook made a ton of changes to their platform in 2019 and we’re just beginning to see the results now in 2020. Value Optimization, Minimum ROAS bidding and Campaign Budget Optimization are just a few of the most visible changes to the platform. Here are 3 quick platform secrets we here at Swingman unlocked from millions of dollars in ad spend. The Facebook ads platform has definitely made it a focus in 2020 to send highly motivated users that are more likely than ever to convert. The hi...

AdQuick.com | June 23, 2020

AdQuick.com, the Out-of-Home (OOH) AdTech company, today announced its new programmatic demand-side platform (DSP) for Digital OOH (DOOH). AdQuick's DSP offers unparalleled access to digital screens with 48-hour attribution reporting, multiple SSP integrations, and geospatial audiences targeting. Built from the ground up for digital marketers, they can now adapt to campaigns in real time, rather than planning campaigns months in advance with a limited set of inventory."With states...

Ad Tech and Martech

PR Newswire | September 21, 2023

Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science (IAS), today formally announced their renewed global partnership with Samsung Ads, powered by proprietary ACR data, a leading provider of advanced TV advertising solutions to some of the world's biggest brands. This collaboration enables Samsung Ads to enhance its streamed content with a traditional TV-like viewi...

Advertiser Platforms

Aerospike | December 13, 2021

Aerospike Inc., the leader in real-time data platforms, today announced global technology company, Criteo , has selected Aerospike to deliver a digital transformation project that significantly improves the scale and performance of its global commerce media platform. The project will also see Criteo reduce its server count by 80 percent, achieving millions of dollars of cost savings per year and reducing CO2 emissions. Criteo is a leading global technology company that combines co...