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Ad Tech and Martech
Comcast Advertising | September 15, 2022
Comcast Advertising today announced that it has appointed Pooja Midha as Executive Vice President and General Manager for Effectv, the advertising sales division of Comcast Cable. She replaces James Rooke, who recently took on the role of president, Comcast Advertising. In this position, Midha will oversee a national team spanning sales and sales development, operations, technology, product, data innovation and insights, and customer experience. She will continue to foster the com...
Display Advertising
Johnson & Sekin, | January 12, 2022
We are extremely proud to put a strong C-suite team in place to support the growth and impact of our business. Our vision of the future begins with purpose and all four of these individuals bring a high level of expertise that is unmatched across the industry to the brands we are privileged to work alongside." Kent Johnson, co-founder and art director for Johnson & Sekin. The for...
Advertiser Campaign Management
Business Wire | May 19, 2023
Snowplow, the global leader in data creation, today announced the launch of a dynamic new solution for measuring the effectiveness of advertising campaigns. Called Attribution Modeling, the solution Powered by Snowflake, gives clients real-time insights into advertising performance, enabling essential campaign optimization in near-real time. By building Attribution Modeling on Snowflake, Snowplow is able to empower direct-response advertisers to gain insights into conversion jou...
Nextech AR | February 18, 2022
Nextech AR Solutions Corp. (“Nextech” or the “Company”) (OTCQB: NEXCF) (NEO: NTAR) (CSE: NTAR) (FSE: N29), a Metaverse Company and leading provider of augmented reality (“AR”) experience technologies and services is excited to announce the launch of two new Saas solutions, ARitize Swirl and ARitize Social Swirl. ARitize Swirl is a self-serve platform that allows for the creation and management of clickable 3D and AR banners for ecommerce websites and is suppor...
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