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EVENTS

Implementing and Measuring ROI for Social Media Campaigns
IMPLEMENTING AND MEASURING ROI FOR SOCIAL MEDIA CAMPAIGNS
April 25-25, 2019
In this 90 Minute Hands-On Workshop, we'll implement an actual social media campaign inside your own Facebook company page, Google business page, and/or LinkedIn company page. You'll learn how to re-purpose content, create an effective schedule, and measure the ROI of your posts, ads, and em...

Zenith Digital Marketing Conference
ZENITH DIGITAL MARKETING CONFERENCE
April 25-25, 2019
Designed for marketing pros of all levels who want to engage in meaningful digital marketing programs, #Zenith2019 brings innovative marketing pros to Duluth, where they will provide attendees the strategies, tactics, and tools necessary to make more money through digital marketing. Attendees will g...

22squared


22squared is one of the nation’s top independent advertising agencies. We blend smarts, leadership, and creative talent to give rise to decisive action and positive impact across business and culture. We are privileged to partner with some of the most recognized and iconic brands around, including AdCouncil, Baskin-Robbins, Dunkin’ Donuts, Publix Super Markets Inc., Southeast Toyota Distributors, and The Home Depot,among others. We are 350 fiercely independent thinkers and makers, based in Atlanta and Tampa. Visit us at www.22squared.com to learn more.

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The collective value of digital media brands including Huffington Post, Yahoo, and AOL, which once had a stock market capitalization of more than $200bn (£158bn), has been slashed to only $200m by their parent Verizon. The US telecoms company has taken a $4.6bn charge on the goodwill value of Oath, the digital media subsidiary that houses properties including HuffPo, Yahoo, and AOL, leaving it worth about $200m on paper. In a filing with the Securities and Exchange Commission, the US stock...
THE GUARDIAN
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E-commerce marketers at US brands struggling to keep pace with where and how consumers browse and purchase online, according to new research published. An e-commerce-focused study by ClickZ, produced in partnership with Catalyst, part of GroupM, has found that 85% of browsing and purchasing activity occurs with non-Amazon retailers, but only 25% of US brands say they have a strategy for e-commerce retailers beyond Amazon. The Era of E-commerce: Capitalizing on the New Customer Journey has also f...
MARTECH SERIES
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As advertising has moved on from television and newspaper columns to the web and social media, the digital wave has had its share of patrons and critics. However, for out-of-home advertising solutions, these digital trends have ushered in a new set of tools that help companies offer more personalised products to customers.Irrespective of differences between markets, clientele, or age-groups, most OOH solutions earlier featured a one-size-fits-all solution. Cut to the present, outdoor advertising...
YOURSTORY.COM
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This year, Esparza, an Albuquerque-based advertising agency, has garnered two Gold Regional American Advertising Awards. The American Advertising Awards, formerly known as the Addy Awards, are given out by the American Advertising Federation and are considered the most prestigious awards in the advertising world....
ALBUQUERQUE JOURNAL
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If China is where the future happens, that’s bad news for media agencies. In China, big brands are increasingly moving their advertising budgets from agency trading desks to Baidu, Alibaba and Tencent (known as the BAT) for more media transparency. It may make sense from a cost-saving perspective: If brands can strike deals with the BAT at a good price on their own, why bother to pay a middleman to buy media....
DIGIDAY
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The impact of Google My Business on local search rankings has seen significant growth in 2018, according to Moz’ 2018 Local Search Ranking Factors survey. Results of the survey are largely similar to last year’s, with one exception. Google My Business signals now make up 25% of the top ranking factors for Google’s local pack. That’s up from 19% in 2017. Features such as Google Posts, Google Q&A, and image/video updates are frequently mentioned throughout the survey as...
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EVENTS

Implementing and Measuring ROI for Social Media Campaigns
IMPLEMENTING AND MEASURING ROI FOR SOCIAL MEDIA CAMPAIGNS
April 25-25, 2019
In this 90 Minute Hands-On Workshop, we'll implement an actual social media campaign inside your own Facebook company page, Google business page, and/or LinkedIn company page. You'll learn how to re-purpose content, create an effective schedule, and measure the ROI of your posts, ads, and em...

Zenith Digital Marketing Conference
ZENITH DIGITAL MARKETING CONFERENCE
April 25-25, 2019
Designed for marketing pros of all levels who want to engage in meaningful digital marketing programs, #Zenith2019 brings innovative marketing pros to Duluth, where they will provide attendees the strategies, tactics, and tools necessary to make more money through digital marketing. Attendees will g...