RPA

emarketer | September 13, 2016

It’s no secret advertisers are flocking to digital at the expense of traditional formats. But the latest data shows the shift accelerating faster than expected in the US. According to eMarketer’s latest ad spending forecast, digital will overtake TV ad spending this year for the first time. eMarketer had forecast in March that the shift would not happen until next year....

eMarketer’s | March 08, 2016

Next year will mark a major milestone for ad spending, as total digital surpasses TV for the first time, according to eMarketer’s newest quarterly ad spending forecast. In 2017, TV ad spending will total $72.01 billion, or 35.8% of total media ad spending in the US. Meanwhile, total digital ad spending in 2017 will equal $77.37 billion, or 38.4% of total ad spending....

Scottsdale Independent | March 06, 2017

Fingerpaint, a full-service marketing agency, has added two new team members to its Scottsdale office at 6900 E. Camelback Road.Andrea Kretzmann will lead Scottsdale’s advertising team, while Michelle Bergquist will join the account service team, according to a press release....

ksby | January 14, 2020

The U.S. Census kicked off its 2020 campaign Tuesday by unveiling several of its 1,000 advertisements. The campaign will appear on billboards, television, radio, magazines, social media and other outlets. The ads were revealed at a theater in Washington, D.C. Most of us across the country can start filling out the U.S. Census in March either online, by phone or on paper. Officials say it's important to submit confidential information to the census because government leaders use the informati...