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Advertiser Platforms

Comscore | October 28, 2021

Comscore (Nasdaq: SCOR), a trusted partner to more than 3,000 clients across local stations, national networks, station groups, advertising and media agencies, and the entire Movies ecosystem, today announced an agreement with Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH). Under the agreement, Comscore Activation audiences, spanning demographics, personas and cross-platform media consumption, are now available for the first time for DOOH prog...

adexchanger | February 06, 2020

The New York Times posted strong results stemming from digital subscriptions; Facebook licensing revenue; its new TV show, The Weekly; Wirecutter and its Crossword and Cooking apps. But advertising wasn’t a bright spot. Coming off a tough comparison quarter, advertising declined 10.7% year-over-year to $171.3 million. Advertising accounts for one-third of total revenue. Overall Q4 revenue rose 1.1% as the Times’ two other revenue categories grew, offsetting advertising’s declin...

Ad Networks

AdQuick.com | November 11, 2020

AdQuick.com, the North American pioneer in out-of-home promoting programming, declared the launch of AdQuick Self-Service, another contribution that gives people, sponsors and their offices admittance to countless bits of out-of-home media through a natural guide based, UI and online business style checkout. By smoothing out complicated work processes, AdQuick Self-Service enables clients to rapidly add out-of-home media to balance their omni-channel crusades. "While today...

Advertiser Platforms

Business Wire | July 28, 2023

LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today released the findings of a new study that found that 84% of Canadian viewers like enhanced ads, and more than half (52%) will engage with them. Enhanced ads are Connected TV ads that include dynamic QR codes, change messaging based on time of day, are location specific or use weather to trigger relevant creative. The majority of Canadian consumers (69%) are likely to engage with enhanced ads tha...