arken P-O-P International

Ad Tech and Martech

Admix, Integral Ad Science | May 10, 2021

Admix, the first In-Play advertisement platform that connects smartphone gamers and brands, has announced a new alliance with Integral Ad Science (IAS), a world leader in digital ad verification. Admix is the first In-Play advertisement firm that offers ad inventory that is calculated and tested by a trusted, unbiased partner as a result of this integration with IAS. Admix's In-Play advertising is also independently checked and verified with the same rigor as the rest of the d...

Retargeting, Ad Tech and Martech

ExchangeWire | July 07, 2023

Nano Interactive, leaders in ID-free ad targeting solutions, today (July 4th, 2023) announces the launch of Intent Personas, a more accurate way to target users based on demographics using AI-led contextual advertising – without the use of cookies, user profiling or any form of personal data. As advertisers increasingly move away from traditional demographic and people-based targeting tactics, they are looking for new solutions to meet this demand. This is in part is down ...

Brand Marketing

Simpli.fi | February 02, 2022

Simpli.fi, the advertising automation platform for agencies, brands, and media companies, today announced a partnership with Social Display advertising pioneer, Spaceback. The new offering allows advertisers to automatically convert social media content into programmatic display ads. Simpli.fi's strategic partnership with Spaceback empowers any Simpli.fi client with a social media presence to translate social media posts instantly into production-ready creative assets that are...

Marketron | October 13, 2020

Marketron, the leading provider of enterprise revenue management and digital software solutions, today introduced a robust new social media feature for Pitch, one of the company’s digital advertising platforms. Pitch offers a powerful set of tools and resources for broadcast sales teams to create, execute and manage digital campaigns that maximize their clients’ online advertising reach. Now, Pitch makes it easy and seamless to build proposals integrating Facebook, Instagram and Face...