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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
investmentnews | March 05, 2020
The agency released the proposed amendments in November, marking the first attempt to update the requirements since 1961. Under the proposed rule, the SEC would allow advisers to post testimonials, endorsements and third-party ratings on social media. The effort to bring adviser advertising regulations into the internet era was mostly welcomed by adviser trade associations. But in comment letters last month, they also expressed concern that it was too expansive and unclear in certain areas. SEC ...
Google | September 10, 2020
Following suit with Amazon’s move, advertisers in the UK, Turkey, and Austria are going to feel the impact of the UK’s new Digital Service Tax (DST). The additional cost will be passed directly through to advertisers. The fees will kick in starting November 1. Advertisers running ads in Austria and Turkey will have a 5% tax, and advertisers in the UK will have 2%. The main target of the DST are the large digital media companies, namely Google, Amazon, and Facebook. The threshold is f...
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Frameplay | November 18, 2021
Frameplay, the global leader in enabling intrinsic in-game advertising, and Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced the launch of a first-to-market impression to conversion attribution campaign in a mobile video game environment for a leading powersports company. The results of the first-ever impression to conversion campaign proved to be extremely successful, with a 2% view-through attribution rate. For c...
scotsman | February 05, 2020
High-interest credit cards and Black Friday deals are among the adverts targeted at people seeking benefits advice on local authority websites, an investigation has uncovered. More than a third of Scottish council sites were found to be using advertising trackers which allow private third party companies to track residents’ data. Research by the BBC Shared Data Unit found more than 950 advertising cookies - small text files that track people on the internet - embedded in council benefits p...
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