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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Ad Tech and Martech
RTB House, Integral Ad Science | October 31, 2022
RTB House, the ad tech platform powered by unique deep learning algorithms, has partnered with Integral Ad Science (IAS), a global leader in digital media quality, to provide brands and agencies with transparent, fraud-free, brand safe advertising with increased measurement efficiencies. The partnership will allow RTB House, which provides marketing solutions for top brands and agencies worldwide, to match advertisers’ brand risk threshold and avoid risky content by activati...
Ad Networks
Entravision, Meta | October 14, 2022
Entravision (NYSE: EVC) a leading global advertising solutions, media and technology company, announced today that its Africa-based digital business unit, Entravision 365 Digital in Ghana, has become the Authorized Sales Partner of Meta, the company that owns Facebook, Instagram and WhatsApp. Entravision 365 Digital will provide support, training, lines of credit and local billing to advertisers in the Ghanaian market, thereby enabling them to meet their business objectives. ...
Programmatic Advertising
IAB Europe | October 03, 2022
IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today announced the results of its annual ‘Attitudes to Programmatic Advertising Study’. Now in its eighth year, this study has become an industry benchmark and helpful insight to show how programmatic advertising attitudes, adoption and strategies are evolving. This year the study tripled in responses with over 1000 industry professionals taking part across...
itproportal | January 27, 2020
Google is facing further scrutiny from lawmakers and law enforcement agencies in the US as a joint investigation into its advertising practices continues. According to Reuters, US state attorneys general will discuss Google’s possible advertising monopoly with the representatives of the Department of Justice. Allegedly, they’re investigating if Google’s advertising practices are harming consumers. They could even “join forces”, as the Wall Street Journal suspects. T...
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