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Advertiser Platforms
Versium | October 19, 2022
Versium, a leading data technology company, today announced it has achieved record subscription revenue growth for its suite of marketing solutions built on its best-in-class identity resolution and insights engine. As marketers and advertisers rush to find cookieless solutions to reach their target audiences, Versium is uniquely positioned to accelerate growth across B2C and B2B marketing teams alike who are emphasizing first-party data. In Q3 2022, Versium achieved record total subscription re...
Ad Networks
Viamedia | July 14, 2022
Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced Madeline Kissel has been promoted to vice president of affiliate relations and business development. In her new role, Kissel is responsible for managing the process of identifying, pitching, negotiating and executing sales representation agreements with linear, digital and managed services partners within the cable and digital ad sales industries. “Madeline...
Advertiser Campaign Management
PR Newswire | May 22, 2023
Seedtag, the leading global contextual advertising company, has launched a powerful new generative AI capability that gives brands and agencies the capacity to build tailored creative based on the context of the surrounding page-level content. Advertisers can now benefit from iterations of ads that better fit "where they live" online. One creative now has infinite opportunities - saving time and resources. Generative AI has been fully integrated into Liz, Seedtag's...
Brand Marketing
MediaRadar | April 08, 2022
MediaRadar recently published a report that sheds light on top brands' overall expenditure on retail media, such as Amazon, Target, and Walmart. Retail media has always been the area of interest for the consumer packaging goods industry. The plethora of brands worldwide does not shy away from spending big money on the platforms like Google and Facebook. According to MediaRadar's report, retail sales in the US have touched $4.5 Mn in 2021 alone. And this figure stands to be...
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