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EVENTS

Social Media Week Austin
SOCIAL MEDIA WEEK AUSTIN
February 20-22, 2019
Social Media Week Austin (#SMWATX) is designed to empower brands and professionals with a deeper understanding of the tools, strategies and tactics they need to advance themselves and their organizations in the ever-evolving fields of social media and digital marketing.

Social Media WA Summit
SOCIAL MEDIA WA SUMMIT
February 20-22, 2019
Social Media WA Summit provides leading case studies exploring strategic planning for driven social media excellence, measuring ROI on social media activity and a look into the next wave of social media platforms. This summit brings together key social media experts to deliver case studies, insights...

Agency.com


Agency.com creates interactive customer experiences for clients such as British Airways, Dulux, Energizer, IKEA, LG Electronics, Del Monte, Mars and T-Mobile. Agency.com pioneered the interactive marketing agency industry in 1995 and is headquartered in New York, with offices in Amsterdam, Brussels, Chicago, Dublin, London, Milan, Rome, San Francisco and Shanghai.Agency.com is a part of Omnicom Group Inc. ( http://www.omnicomgroup.com/ ) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

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An update to Google Ads will allow advertisers to enable call reporting at the account level. Previously, call reporting had to be enabled individually for each call extension and call-only ad. That made it challenging for advertisers with multiple call-only ads and ad extensions to ensure reporting was set up for everything. With this update, advertisers can use a toggle to easily enable call reporting across their entire account. This will eliminate the possibility of having any call extension...
SEARCH ENGINE JOURNAL
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Small business owners with a little cash and high-growth aspirations are smart to invest in online advertising. Targeted ads on places like Google, Bing and Facebook can translate into millions in revenue and offer the boost a fledgling company needs without spending on more traditional media vehicles like billboards and television commercials....
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eBay is taking a direct jab at Amazon Prime Day by running its own exclusive deals day eBay Deals on the same day as the Seattle based marketplace. It is touting the day as a “no membership required” sale and plans to match prices for eligible items if found somewhere else for less. A search engine that can easily find and recommend the desired products, along with one that can help consumers sort and parse through unwanted offers, could help one of the marketplaces become the one th...
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Ads.txt is supposed to help clean up the industry’s ad fraud problem, but publishers are dragging their feet in adopting the initiative. Few publishers have adopted ads.txt because their tech teams are overcommitted to other projects, and they don’t understand how ads.txt will benefit them. Plus, some publishers want to avoid notifying ad buyers that they rely on unauthorized resellers to drive demand for their inventory....
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Flash back to the ’90s, to the first time Bollywood stars Aishwarya Rai  and Aamir Khan shared screen space for a Pepsi advertisement. Aishwarya, then a budding model, is even now remembered as the charming Sanju who left Aamir moonstruck.  They came, they acted, and left the world swooning. There’s a reason why we all still remember the advertisement, though both the stars later parted ways with the brand and became brand ambassadors for Coca-Cola. Television advertising, ...
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Earlier this year, marketers started getting worried as their Google ads started appearing next to unsavoury or illegal content posted by terrorists, white supremacists and pornographers.Google moved in quickly to allay such fears but not everyone is convinced. The search engine has restricted where ads appear so they are only served if a creator or channel has more than 10,000 views....
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EVENTS

Social Media WA Summit
SOCIAL MEDIA WA SUMMIT
February 20-22, 2019
Social Media WA Summit provides leading case studies exploring strategic planning for driven social media excellence, measuring ROI on social media activity and a look into the next wave of social media platforms. This summit brings together key social media experts to deliver case studies, insights...

Social Media Week Austin
SOCIAL MEDIA WEEK AUSTIN
February 20-22, 2019
Social Media Week Austin (#SMWATX) is designed to empower brands and professionals with a deeper understanding of the tools, strategies and tactics they need to advance themselves and their organizations in the ever-evolving fields of social media and digital marketing.