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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...

Agency.com


Agency.com creates interactive customer experiences for clients such as British Airways, Dulux, Energizer, IKEA, LG Electronics, Del Monte, Mars and T-Mobile. Agency.com pioneered the interactive marketing agency industry in 1995 and is headquartered in New York, with offices in Amsterdam, Brussels, Chicago, Dublin, London, Milan, Rome, San Francisco and Shanghai.Agency.com is a part of Omnicom Group Inc. ( http://www.omnicomgroup.com/ ) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

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Small business owners with a little cash and high-growth aspirations are smart to invest in online advertising. Targeted ads on places like Google, Bing and Facebook can translate into millions in revenue and offer the boost a fledgling company needs without spending on more traditional media vehicles like billboards and television commercials....
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Today, digital advertising is expected to grow to an annual spend over $335 billion by 2020. The industry is booming, taking over search ad spend at #1 in 2016. However, with constant increases in ad volume and spend, what’s happening to returns?...
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Online advertising exchange AppNexus said Wednesday it has barred Breitbart News, the ultraconservative outlet that has served as a platform for the "alt-right," a white nationalist movement. AppNexus said it removed Breitbart from its advertising network because the online news site had violated its policy against hate speech....
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Marketing campaigns are like sports games: You win some, you lose some. However, marketers are much more likely to clinch a victory when data-driven targeting is part of the game plan. Just look at the Portland Trail Blazers. The professional basketball team relied on CRM data and segmentation to ensure that its Facebook ads reached the right ticket buyer with the right message.While the Trail Blazers' basketball team looks to the scoreboard to indicate performance, the organization's ma...
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Madison BMB has has released a new commercial for Vistaprint. The campaign comprises of a TVC which focuses on printing solutions for businesses, entrepreneurs and individuals. Vistaprint is a printing solutions brand from the house of Cimpress, a company based in Netherlands, which started operations in India 4 years ago....
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A coalition of California businesses launched a new advertising campaign on Saturday to pressure lawmakers against enacting tighter policies on climate change and air pollution.The campaign includes online videos and television advertising that warn of higher costs for business and residents. It arrives as Gov. Jerry Brown and lawmakers are debating whether to extend the cap-and-trade program, which requires companies to buy permits to release greenhouse gases, and how restrictive the system sho...
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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...