The juggernaut of digital advertising continues to roll ahead, undeterred by sceptics and naysayers who are questioning if brands have already over-invested in the medium. As we cross the chasm of adoption and enter the eye of the tornado, 2017 will provide the perfect space and time for a little reflection. The story of six blind people describing an elephant has an interesting parallel in the world of digital advertising. We have been deluged by techno-babble around search, social, video, mobi...
LIVEMINT
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The gloom began earlier this month, when Gerard Baker, the editor in chief of The Wall Street Journal, sent a memo to employees that said, in part, “every story should be as short as it needs to be.” The next week, William Lewis, the chief executive of Dow Jones, which owns The Journal, announced a newsroom review that he said would be “underpinned by a series of cost-management initiatives.”...
NYTIMES.COM
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This time of year is ripe for reflection and goal-setting. It's a time when companies can look back and take stock of the past year: what worked, what didn't, and what lessons can be applied to the year ahead. Data still keeps marketers and advertisers up at night. And it's an area that many advertisers (and their host of partners) will be assessing ahead of 2018. As data-driven advertising has grown up and swiftly moved from a nice-to-have strategy to table stakes, brands and agenci...
ADAGE INDIA
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An early – and now critical – Facebook investor wants to make regulation of technology giants a central theme for the presidential race of 2020. Roger McNamee, a critic and former mentor of Facebook CEO Mark Zuckerberg, he told South by Southwest that he advised several Democratic presidential candidates on how to potentially regulate the technology industry. This includes people like the US Senator Elizabeth Warren, D-Mass., Who launched her plan to regulate companies like Facebook,...
REMONEWS
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Ahead of holiday travel season, Google is making an effort to keep searchers informed about price changes to popular destinations. A number of new tools have been added to Google Flights and Hotel Search to help users get the best prices when booking travel for Thanksgiving, December holidays, and New Years. Google will also provide travel tips based on price trends, such as informing users about destinations that have unusually low hotel prices during the upcoming holidays. Here is an overview ...
SEARCH ENGINE JOURNAL
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Sourcepoint is introducing a new direct payment solution for publishers as an alternative to traditional advertising, called AltPay.Sourcepoint bills itself as a “content compensation platform,” giving publishers tools to make revenue lost to ad blockers.AltPay is an addition to Dialogue, Sourcepoint's platform. Publishers will be able to use AltPay to give users the choice to pay to access the publisher’s content ad-free for a certain time period....
MEDIAPOST
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