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news3lv | March 23, 2020
One mobile advertising company in the Las Vegas valley is putting its workforce to display prominent social distancing and COVID-19 health messages.Kre8 Media Outdoor Advertising has partnered with the Nevada Governor’s Office to provide digital mobile billboards at no charge to the state. “We are completely shut down as a business yet running these advertisements to play our part during this time of need,” said Jeremie Watkins, managing partner and co-founder of Kre8 Media Out...
Advertiser Platforms
Rakuten Advertising | June 30, 2022
Rakuten Advertising is partnering with leading influencer marketing platform, Mavrck, to expand its influencer marketing services and create holistic program oversight, optimization and measurement for its affiliate advertisers. This partnership will seamlessly incorporate influencer marketing into Rakuten Advertising's managed affiliate campaign strategies and positions Rakuten Advertising to introduce a fully integrated self-service influencer solution. Brands managing large...
Ad Networks
IBM | June 24, 2021
IBM Watson Advertising (NYSE: IBM) today announced a research initiative that will apply open-source AI technology, developed by IBM, to better understand how prevalent unwanted bias is in advertising, while simultaneously laying the foundation for potential mitigation. This work aligns with IBM Watson Advertising's overarching mission to make AI the catalyst for improving solutions, services and trust in the advertising ecosystem, and builds upon IBM's leadership in transforming busines...
Adform, PwC | July 28, 2022
Adform, the only global, independent, and fully integrated advertising platform built for modern marketing has unveiled an independent report with PwC showing that first-party IDs deliver significant uplift and scale on programmatic ad campaigns run with its ID Fusion solution. With third-party cookies to be discontinued in 2023, advertisers and publishers are struggling to reach their audiences online in a consistent, transparent, and privacy-compliant way. Many publishers are ad...
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