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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...

Allen & Gerritsen


Allen & Gerritsen (A&G) is a fiercely independent advertising agency located in the cities where independence was born, Boston & Philadelphia. Innovation & culture drive our success. We spark and facilitate powerful conversations between consumers and brands. And constantly find new ways for brands to engage with their audiences in ways they never could have imagined. 

 At A&G, we run our own innovation think/make tank (A&G Labs), curate our own branded entertainment (#afewgoodminutes) and embed brands into the cultural conversation through our Brand Newsroom. We also create brand experiences that marry a brand’s physical and digital worlds to enhance consumer engagement.

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Programmatic advertising isn’t the shot in the dark it once was—thanks to sophisticated targeting opportunities, it’s now a staple tactic for many advertisers. But the space continues to evolve. Eunice Kim, media planner at Toyota North America, spoke with eMarketer’s Sean Creamer about how changes in programmatic advertising are creating new opportunities for brands....
EMARKETER
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YouTube has finally started playing vertical videos in their native aspect ratio on desktops, which means no black bars on the sides. This is an update that first rolled out to mobile devices last year. A post on Google’s YouTube help forums confirms that it has now been rolled out to the desktop video player. Recording in widescreen, or “horizontal mode,” is arguably the best way to capture video content but vertical videos are still very much a part of today’s mobile-fi...
SEARCH ENGINE JOURNAL
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Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced its acquisition of Salt Lake City based Axis41 (www.axis41.com), a leading strategic digital agency focused on customer experience. This is Merkle’s first corporate acquisition since joining the Dentsu Aegis Network in August 2016. The move supports Dentsu Aegis Network’s strategy of building within its network a set of full-scale people-based marketing capabilities rooted in dat...
HTTPS://WWW.MERKLEINC.COM
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Google retains only a slight lead over Facebook in the competition for digital ad dollars in the crucial India market, sources familiar with the figures say, even though the search giant has been in the country far longer and has avoided the controversies that have dogged its rival. Facebook's success has shaken Alphabet Inc's Google, led by an Indian-born CEO, Sundar Pichai, who has made developing markets a priority. Google officials in India earlier this year were alarmed to learn tha...
GADGETS NOW
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After five days of silence from Facebook’s top management over issues arising from misappropriation of Facebook user data by outside sources, CEO Mark Zuckerberg said the company plans to audit all apps that had access to user information prior to a company change of policy in 2014. In a Facebook post, Zuckerberg today addressed the ongoing crisis facing the company since the British firm Cambridge Analytica and a team of researchers reportedly accessed information from as many as 50 milli...
ADWEEK
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Another 100 companies have reportedly pulled their advertising from the far-right news site Breitbart, as the momentum builds behind a grassroots campaign calling on advertisers to boycott the site.Audi, Visa, T Mobile and Lufthansa have joined the growing list of companies to withdraw, according to Sleeping Giants, the group behind the campaign, which claims that at least 1,250 advertisers no longer wish to be associated with it....
INDEPENDENT
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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...