Annalect

Ad Networks

Yieldmo, Adform | June 20, 2022

Yieldmo, a leading advertising technology company that operates a Smart Exchange for buyers and sellers, today announced its partnership with Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, working with 25,000+ brands and with deep advertiser and agency relationships across Europe. The partnership reflects Yieldmo’s continuing international expansion, particularly increasing its reach in Europe. Adform continues to ...

Advertiser Campaign Management

Sensor Tower, ironSource | November 07, 2022

ironSource (NYSE: IS), a leading business platform for the App Economy, today announced its partnership with Sensor Tower, the leading source of enterprise-grade market intelligence for the digital ecosystem. By combining the keyword intelligence of Sensor Tower from across the market, with the campaign management and optimization capabilities of ironSource Luna, the partnership will create one place for app marketers to scale Apple Search Ads campaigns to drive incremental growth. ironSource Lu...

fitchratings | April 07, 2020

The coronavirus pandemic and related macroeconomic shock will result in a significant near-term pull-back in advertising that results in an ad recession in 2020 with effects lingering in 2021, says Fitch Ratings. The extent of the decline in 2020 and the strength and pace of recovery will be based on how much advertising spend is temporarily deferred compared with spend put off indefinitely. We expect overall advertising spending to contract in the mid-to-high single-digits range during 2020 and...

Ad Networks

Business Wire | June 26, 2023

Today, RTB House announces the launch of PrimeAudience, the first company dedicated to utilising Chrome’s Protected Audience API and Topics API to provide advertisers with advanced behavioural targeting capabilities. As the deadline for the deprecation of third-party cookies on Chrome approaches, PrimeAudience offers a unique solution to brands and a new revenue stream for publishers. PrimeAudience’s potential is already recognised by a number of launch partners incl...