VSA Partners

Display Advertising, Retargeting, Ad Networks

OpenX | January 03, 2023

Attain and OpenX have announced a partnership that will allow for the targeting and measurement of Attain's zero-party data using OpenX's OpenAudience audience solution tool. Attain's data comes from its financial services app, Klover, which has over 4 million users and provides marketers with fully permissioned purchase data across all channels and verticals to find and target new audiences. Through its partnership with OpenX, Attain will be able to use OpenX's OpenAudience audi...

techcrunch | February 13, 2020

GumGum is announcing that it’s raised $22 million from existing investors Morgan Stanley Expansion Capital, NEA spinout NewView Capital and Upfront Ventures. CEO Phil Schraeder said he’ll use the funds to pursue a more aggressive acquisition strategy. This Series D comes nearly five years after GumGum raised a $26 million Series C. Schraeder told me the company’s “core business has been profitable for years,” and that GumGum now has the ability to turn profita...

IBM | July 31, 2020

IBM (NYSE: IBM) today announced the launch of Watson Advertising Social Targeting with Influential, a new solution that harnesses artificial intelligence (AI) to help brands identify influencers that best align with their brand values. The new solution within the Watson Advertising suite of targeting products marks an expanded collaboration with Influential, a leader in advanced social media technology. As brands shift advertising tactics in an increasingly fluid landscape, the social targeting ...

Ad Tech and Martech

PR Newswire | May 08, 2023

Quadrant Knowledge Solutions announced today that it has named The Trade Desk as a 2023 Leader in the SPARK Matrix analysis of the global AdTech Platform market. The Quadrant Knowledge Solutions SPARK Matrix™ includes a detailed analysis of global market dynamics, major trends, vendor landscape, and competitive positioning. The study provides competitive analysis and ranking of the leading technology vendors in the form of its SPARK Matrix. It gives strategic information f...